Binance is a leading global blockchain ecosystem behind the worlds largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300 million people in 100 countries for our industry-leading security user fund transparency trading engine speed deep liquidity and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education research payments institutional services Web3 features and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
We are seeking an experienced and self-driven Senior KOL Relations Specialist to join our team. This is a high-impact opportunity for a seasoned PR professional who can hit the ground running building and managing KOL relationships leading event activations and navigating communications in the fast-paced crypto industry.
In this role you will take ownership of KOL partnerships end-to-end from identifying and engaging high-impact influencers to leading event coordination and managing sensitive communications with composure. As a key representative of our brand you will ensure smooth collaboration and maintain strong public perception across KOL-facing initiatives.
If you are a proactive confident communicator with a proven track record in influencer relations and a readiness to contribute from day one we would love to hear from you!
Identify engage and manage relationships with high-impact KOLs aligned with brand values and business objectives.
Lead end-to-end KOL event planning and execution including brand activations networking events and partnership meetings.
Serve as the primary liaison between the company and KOLs ensuring timely professional and relationship-driven communication.
Manage crisis communications involving KOLs acting as a calm and strategic point of contact during sensitive situations.
Develop and deliver structured reporting on KOL performance campaign impact and public sentiment trends.
Partner with cross-functional teams (Marketing Growth Compliance) to align KOL strategies with broader PR and business goals.
Represent the company professionally at industry events media engagements and KOL-facing activities.
Bachelors degree in Communications Marketing Public Relations or a related field.
5 years of experience in KOL/influencer relations PR or partnerships preferably within tech fintech or consumer brands.
Proven track record of independently managing KOL portfolios from sourcing to activation able to hit the ground running with minimal onboarding.
Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.
Exceptional interpersonal and relationship-building skills with confidence in engaging high-profile individuals and managing sensitive conversations.
Polished presentable and comfortable representing the brand at external events and on-camera engagements.
Strong crisis management instincts able to navigate sensitive situations with composure and sound judgment.
Proactive detail-oriented and thrive in a fast-paced high-autonomy environment.
Knowledge of or interest in crypto/blockchain is a plus but not mandatory.
Why Binance
Shape the future with the worlds leading blockchain ecosystem
Collaborate with world-class talent in a user-centric global organization with a flat structure
Tackle unique fast-paced projects with autonomy in an innovative environment
Thrive in a results-driven workplace with opportunities for career growth and continuous learning
Competitive salary and company benefits
Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.
Required Experience:
Senior IC
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