JOB DESCRIPTION – SENIOR SALES RETAIL – GEMSTONE Location: Dubai, UAE
Employment Type: Full-time, Permanent
Department: Retail Sales
Role Summary Client is looking for an experienced Senior Sales Retail – Gemstone professional to drive sales of coloured gemstone jewellery, including emeralds, rubies and sapphires.
The role involves managing retail sales activities, developing customer relationships, achieving sales targets and delivering an exceptional customer experience across retail channels.
The successful candidate will be responsible for promoting gemstone jewellery, understanding customer preferences, identifying sales opportunities and contributing to the growth of client's retail jewellery business.
Key Responsibilities 1. Retail Sales & Business Development
- Drive retail sales of gemstone jewellery, including emeralds, rubies and sapphires.
- Identify and develop new sales opportunities across retail markets.
- Achieve individual and team sales targets, revenue objectives and profitability goals.
- Build relationships with new and existing customers to generate repeat business.
- Identify customer preferences and recommend suitable jewellery products.
- Drive sales through customer engagement, product demonstrations and effective upselling and cross‑selling techniques.
- Explore opportunities to expand the customer base and increase market share.
2. Customer Relationship Management
- Build and maintain strong relationships with retail customers and high-value clients.
- Understand customer requirements, preferences and purchasing behaviour.
- Provide personalised jewellery recommendations based on gemstone type, quality, design and budget.
- Handle customer enquiries, negotiations, complaints and after‑sales requirements.
- Develop customer loyalty and encourage repeat purchases and referrals.
- Maintain a high standard of customer service throughout the sales process.
3. Gemstone Product Knowledge
- Develop strong knowledge of coloured gemstones, particularly emeralds, rubies and sapphires.
- Understand gemstone characteristics, colours, treatments, quality and origin.
- Explain gemstone traceability, authenticity and product value to customers.
- Present jewellery collections and educate customers on gemstone features and care.
- Stay updated on gemstone jewellery trends, designs and customer preferences.
4. Retail Store Operations
- Support day‑to‑day retail sales operations and ensure smooth store functioning.
- Maintain attractive product displays and merchandising standards.
- Ensure proper handling, presentation and security of gemstone jewellery.
- Monitor stock availability and coordinate with inventory and operations teams.
- Ensure compliance with retail policies, pricing guidelines and customer service standards.
- Support promotional campaigns, product launches and seasonal sales activities.
5. Sales Strategy & Market Development
- Identify new customer segments and potential retail markets.
- Monitor competitor activities, pricing and market trends.
- Develop strategies to improve customer conversion and average transaction value.
- Support marketing initiatives, promotional activities and retail campaigns.
- Identify opportunities to increase sales through online and offline retail channels.
- Provide feedback on customer demand, product preferences and market opportunities.
6. Sales Team Management & Coordination
- Guide and support retail sales executives and store personnel.
- Monitor individual and team sales performance against targets.
- Support recruitment, onboarding and training of retail sales staff.
- Coach team members on gemstone product knowledge and selling techniques.
- Coordinate with marketing, merchandising, inventory and management teams.
- Encourage a customer-focused and performance-driven sales culture.
7. Sales Reporting & Performance Management
- Track daily, weekly and monthly sales performance.
- Prepare sales reports covering revenue, sales volume, customer conversion and product performance.
- Monitor sales targets, margins and customer acquisition.
- Identify gaps in sales performance and implement corrective actions.
- Maintain accurate customer records and sales transaction documentation.
- Report market developments and sales opportunities to management.
Candidate Profile Must Have
- 5–8+ years of experience in retail sales, jewellery sales or luxury/accessories retail.
- Proven track record of achieving and exceeding retail sales targets.
- Experience selling jewellery, precious stones, gemstones, watches or premium consumer products.
- Strong customer relationship management and client acquisition experience.
- Good understanding of retail sales operations, merchandising and inventory management.
- Experience in upselling, cross‑selling and developing repeat customer business.
- Strong communication, negotiation and interpersonal skills.
- Ability to manage sales teams and drive individual and team performance.
- Good understanding of customer preferences, retail market trends and competitor activities.
- Proficiency in MS Office and retail sales/POS systems.
- Fluent English, written and spoken.
Preferred
- Experience in coloured gemstone jewellery, particularly emeralds, rubies and sapphires.
- Experience working with established jewellery retailers or luxury brands.
- Knowledge of gemstone grading, treatments, certification and traceability.
- Experience in Dubai/UAE or GCC retail markets.
- Existing network of retail customers and high‑value clientele.
- Knowledge of e‑commerce and omnichannel retail sales.
- Arabic or Hindi language skills would be an advantage.
- Gemological Institute of America (GIA) certification or other relevant gemmology qualification would be an advantage.
Key Competencies - Strong retail sales and business development capabilities.
- Excellent customer relationship management.
- Gemstone and jewellery product knowledge.
- Sales target achievement and revenue generation.
- Negotiation and closing skills.
- Team leadership and performance management.
- Customer service and problem‑solving abilities.
- Commercial awareness and market understanding.
- Strong communication and interpersonal skills.
- Integrity and professional conduct.
Key Performance Indicators (KPIs) - Monthly and annual sales revenue against targets.
- Sales volume and number of jewellery pieces sold.
- Customer acquisition and conversion rates.
- Average transaction value.
- Repeat customer rate and customer retention.
- Gross profit margins and sales profitability.
- Individual and team sales target achievement.
- Customer satisfaction and service quality.
- Inventory management and product sell‑through.
- Growth in retail customer base and market penetration.
Additional Information - Location: Dubai, UAE.
- Employment Type: Full-time, Permanent.
- Compensation: Base salary and performance‑linked sales incentives (to be confirmed).
- Benefits: UAE residence visa, medical insurance and other applicable company benefits (to be confirmed).
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