Senior SAP Marketing Cloud Consultant

Senior SAP Marketing Cloud Consultant

Location : Bangalore (White Field)

Mode: Hybrid

Job Description:

Job Summary:

We are seeking an experienced Senior SAP Marketing Cloud Consultant with 7+ years of SAP experience and strong expertise in SAP Marketing Cloud SAP EmarsysSAP Marketing Cloud, customer engagement, campaign management, customer segmentation, and marketing automation. The ideal candidate should have hands-on implementation experience, excellent stakeholder management skills, and the ability to translate business requirements into scalable marketing solutions.

Key Responsibilities

• Lead end-to-end SAP Marketing Cloud implementation, rollout, and support projects. Gather, analyze, and document business requirements from marketing and business stakeholders.
• Design and configure customer segmentation, target groups, marketing campaigns, customer journeys, and lead management processes.
• Implement personalized marketing strategies across multiple channels, including email, SMS, push notifications, and social media.
• Integrate SAP Marketing Cloud with SAP S4HANA, SAP Sales Cloud, SAP Service Cloud, SAP Commerce Cloud, SAP Customer Data Cloud CDC, and third-party applications.
• Configure marketing automation workflows, campaign execution, and performance tracking.
• Develop customer analytics, dashboards, and marketing performance reports.
• Support data migration, customer master data management, and data quality initiatives.
• Collaborate with cross-functional teams, including Sales, CRM, Digital Commerce, and Analytics.
• Troubleshoot production issues and provide performance optimization recommendations.
• Mentor junior consultants and provide technical and functional guidance.
• Participate in solution architecture discussions, effort estimation, and pre-sales activities where required.

Required Skills :

• 7+ years of overall SAP experience with strong expertise in SAP Marketing Cloud. Hands-on experience in at least 2-3 end-to-end SAP Marketing Cloud implementation projects.
• Strong understanding of:
• Customer Segmentation
• Target Groups
• Marketing Campaigns
• Customer Journeys
• Lead and Opportunity Management
• Marketing Automation
• Customer Profiling
• Personalization Experience integrating
• SAP Marketing Cloud with:
• SAP S4HANA
• SAP Sales Cloud
• SAP Service Cloud
• SAP Commerce Cloud
• SAP Customer Data Cloud CDC
• SAP CRM Knowledge of APIs, OData services, middleware SAP CPIBTP Integration Suite, and integration frameworks.
• Experience with customer analytics, dashboards, KPIs, and campaign reporting.
• Familiarity with data privacy regulations such as GDPR and consent management.
• Strong analytical, problem-solving, and communication skills. Experience working in AgileScrum environments.

Preferred Skills :

• Experience with SAP Emarsys Customer Engagement.
• Exposure to SAP Business Technology Platform BTP.
• Knowledge of SAP Analytics Cloud SAC.
• Understanding of omnichannel marketing and customer experience solutions.
• Experience with AI-driven marketing, predictive analytics, and recommendation engines. SAP certification in SAP Marketing Cloud, SAP Emarsys, or related SAP CX solutions is highly preferred.

Educational Qualification :

• Bachelor's degree in Computer Science, Information Technology, Engineering, or a related field.
• SAP certifications in SAP CXMarketing Cloud are an added advantage.
• Soft Skills Excellent stakeholder and client management skills.
• Strong leadership and mentoring capabilities.
• Effective communication and presentation skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Strong business consulting and solutioning mindset.