Social Media Manager

Title: Social Media Manager

Type: Fulltime

Brand: beauty

Location: Hackensack, NJ

Onsite: Hybrid

Salary: $95k-110k

*this person must have previous skincare/ beauty/ cosmetic experience*

About the Role

We are seeking a strategic, self-starting Social Media & Influencer Manager to help build cultural relevance and engagement across multiple beauty brands.

This role will help shape how brands show up in the creator ecosystem by cultivating influencer relationships, supporting inventive campaign concepts, identifying emerging opportunities, and connecting brands with new generations of consumers.

Primary Responsibilities

Social Media

• Partner with the Social Media Lead to build and execute social media and influencer marketing strategies aligned with brand campaigns, seasonal moments, and always-on content needs.
• Collaborate with in-house content and creative teams to plan monthly content calendars, manage assets, and quickly activate relevant social trends.
• Identify and incorporate user-generated content from campaigns, fans, gifting initiatives, and events into organic social programming.
• Manage and grow social communities by engaging with fan content, responding to inbound inquiries, participating in relevant cultural conversations, and proactively engaging potential partners and consumers.
• Identify and contact authentic fans, dermatologists, beauty creators, and skincare influencers for ongoing gifting and sampling programs.
• Track user-generated content, product seeding activity, and always-on program logistics.

Influencer Marketing

• Support paid partnerships, gifting and seeding mailers, affiliate programs, social commerce initiatives, and experiential activations.
• Identify, evaluate, and build relationships with creators and influencers across tiers, from nano creators to celebrities, based on audience fit and brand voice.
• Manage paid influencer campaign timelines from briefing through content delivery, reporting, and optimization.
• Develop creator briefs that provide clear content direction while allowing room for authentic, native storytelling.
• Manage relationships with influencer agencies, talent managers, and marketplace platforms.
• Ensure influencer content meets FTC disclosure standards and applicable legal and regulatory requirements.
• Partner with go-to-market and media teams to amplify influencer content across channels.
• Analyze influencer partnership and campaign performance, recommend optimizations, and share learnings with key stakeholders.
• Monitor creator content and audience insights to inform future campaign development and creative strategy.
• Support consumer engagement leadership with budget tracking and program administration.

Professional Experience

• 4–5 years of social media marketing experience, preferably within beauty, skincare, personal care, or a related consumer category.
• Deep passion for social media, digital culture, and creator-led marketing.
• Experience with influencer management platforms such as CreatorIQ, Traackr, or similar tools.
• Strong working knowledge of social platforms including TikTok, Instagram, Facebook, Pinterest, YouTube, Snapchat, and emerging channels from a brand perspective.
• Experience with social planning and analytics tools such as Dash Social, Sprout Social, or comparable platforms.
• Working knowledge of Excel and basic budget or performance tracking.
• Digital-first mindset with the ability to adapt brand voice across multiple channels and audiences.
• Strong organizational and analytical skills, with the ability to turn performance insights into action.
• Confident communicator and relationship-builder who can move projects forward efficiently.
• Comfort working in a fast-paced, entrepreneurial environment.
• Bachelor’s degree from an accredited four-year college or university.

Core Competencies

• Strong understanding of cultural trends, social media behavior, and creator ecosystems.
• Experience managing influencer campaigns from concept through reporting.
• Excellent communication, relationship-building, and project management skills.
• Ability to manage multiple projects, stakeholders, and deadlines simultaneously.
• Creative thinking balanced with an analytical, results-oriented mindset.
• Comfort operating in a fast-paced, test-and-learn environment.