Department: Marketing
Reports To: Marketing & Sales Manager
Location: Tashkeel Studio and Gallery, Dubai (On-site/Hybrid)
Employment Type: Full-Time
Experience: 3–5 years
Languages: Arabic & English
Job Summary
Tashkeel Studio and Gallery is seeking an innovative, energetic, and bilingual (Arabic & English) Social Media Manager to develop, implement, and oversee our social media strategy across multiple platforms. This role involves managing the online presence and promotions not only for Tashkeel's artistic and educational offerings but also for Gerbou Restaurant, a Tashkeel-owned business. Gerbou blends casual chic by day and formal fine dining by night, offering a unique culinary experience that reflects design sensibilities rooted in the UAE.
As the Social Media Manager, you will collaborate with the Marketing Designer, the Marketing & Sales Manager, and the Workshop Team to plan campaigns, optimize engagement, and drive traffic to both Tashkeel and Gerbou. You will also have access to Tashkeel's in-house motion graphics designers, graphic designers, videography team and photographer, leveraging their expertise to maximize high-quality visuals and promotional collateral for social media postings. You will be responsible for showcasing how these two entities come together, sharing events and creative programming within the same space, and capitalizing on crossover opportunities that highlight Tashkeel's position as a leading studio for art, design, events spaces and a distinctive dining experience.
Key Responsibilities
- Develop and implement comprehensive social media strategies that align with Tashkeel's broader marketing goals and brand identity.
- Strategize, create, and schedule organic and paid social media campaigns across Meta/Facebook/Instagram, TikTok, Snapchat, LinkedIn, and YouTube for both Tashkeel and Gerbou.
- Stay up-to-date with emerging social media trends, best practices, and platform features to keep both brands at the forefront of digital innovation.
- Create engaging, on-brand copy in both Arabic and English for social media posts, captions, stories, and video descriptions.
- Work closely with Tashkeel's in-house videography team and photographer to produce high-quality video and photo content for both brands.
- Collaborate with the Marketing Designer to integrate visual elements (images, videos, GIFs, animations) that resonate with the target audiences of Tashkeel and Gerbou.
- Capture spontaneous moments, behind-the-scenes content, and real-time coverage of events, workshops, and special dining experiences for Tashkeel's creative community.
- Capture spontaneous moments, behind-the-scenes content, and real-time coverage of Gerbou's events and culinary offerings.
- Showcase Gerbou's "casual chic by day" and "formal fine dining by night" ethos through relevant social media content and campaigns.
- Highlight Gerbou's culinary collaborations, seasonal menus, and special events, ensuring they receive adequate exposure on all relevant social platforms.
- Schedule with the Gerbou Operations Manager to capture key moments using the Tashkeel video and photography team to highlight new menu launches, chef spotlights, and unique dining experiences, to entice both regular patrons and new customers.
Crossover Events & Collaboration
- Coordinate social media coverage of crossover events and activities happening within the shared Tashkeel-Gerbou space, ensuring unified messaging and high-quality visuals.
- Facilitate live social media coverage during joint or simultaneous events, workshops, art exhibitions, and dining experiences to leverage audience overlap and drive footfall.
SEO & Audience Targeting
- Leverage SEO best practices in social media content, ensuring optimized captions, hashtags, and video descriptions for both Tashkeel and Gerbou.
- Use analytical tools to segment and target specific demographics, improving the effectiveness of social media campaigns for each brand.
- Monitor and analyze performance metrics (engagement, reach, impressions, conversions) to refine strategies and maximize ROI across all platforms.
Community Engagement & Customer Acquisition
- Monitor social media channels for comments, messages, and mentions; engage with followers promptly and professionally in both Arabic and English for Tashkeel and Gerbou.
- Cultivate vibrant online communities by proactively interacting with users, responding to feedback, and amplifying user-generated content.
- Work closely with the Marketing & Sales Manager to develop campaigns that drive traffic, sales, and attendance at both Tashkeel events and Gerbou dining experiences.
- Partner with the Marketing Designer, Marketing & Sales Manager, and Workshop Team to plan promotional calendars and campaigns that align with Tashkeel's artistic programming and Gerbou's dining schedules.
- Propose innovative concepts, partnerships, and online events to boost brand visibility and thought leadership for Tashkeel and enhance Gerbou's market positioning.
- Participate in regular meetings, providing updates on social media performance, audience insights, and recommendations for both brands.
Flexibility & Adaptability
- Be prepared to pivot strategies quickly in response to evolving trends, platform updates, or unexpected opportunities for Tashkeel or Gerbou.
- Remain on-call and on site for real-time social media coverage during important events, workshops, and restaurant activities.
- Think on your feet to capture unplanned moments that reinforce Tashkeel's position as a creative studio and gallery.
- Constantly highlight Gerbou's reputation as a distinctive dining destination.
Reporting & Analytics
- Use analytics tools (e.g., Facebook/Instagram Insights, TikTok Analytics, Google Analytics, YouTube Studio) to measure and report on campaign performance for Tashkeel and Gerbou.
- Present findings and recommendations to management, translating data into actionable insights for continual improvement.
- Track and manage social media budgets, optimizing spend for maximum impact across both entities.
Education & Experience
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- Minimum of 3–5 years' experience in social media management, preferably within the art, design, hospitality, or creative industries.
Language Skills
- Fluency in both Arabic and English (spoken and written) is mandatory.
- Exceptional copywriting and proofreading skills in both languages, with the ability to adapt tone and style for different audiences and platforms.
Technical Skills
- Demonstrated expertise in managing and creating content for Instagram, TikTok, Snapchat, LinkedIn, and YouTube.
- Proficiency in social media scheduling and analytics tools (e.g., Hootsuite, Sprout Social, Facebook Business Suite, Google Analytics).
- Working knowledge of SEO best practices, including keyword research, metadata, and content optimization.
- Familiarity with basic design and video editing tools (e.g., Adobe Creative Suite, Canva, CapCut, Premiere Pro) is a plus.
Personal Attributes
- Adaptable and flexible, with a proven ability to pivot tactics quickly in response to changing trends or circumstances.
- Creative mindset with a keen eye for detail and a passion for capturing and showcasing authentic moments.
- Strong communication skills to effectively collaborate with cross-functional teams and external partners.
- Results-driven with the ability to analyze data, glean insights, and optimize strategies for maximum engagement and conversions.
- Passion for art, design, and culinary experiences, with an understanding of the regional creative and hospitality landscapes.
What We Offer
- Competitive salary and benefits package.
- An opportunity to work in a vibrant, creative environment that fosters artistic innovation, design excellence, and exceptional dining experiences.
- Professional growth through collaboration with a multidisciplinary marketing team, including access to Tashkeel's in-house videography and photography services.
- Access to Tashkeel's network of artists, designers, and creative professionals, as well as Gerbou's culinary community.
- A chance to shape the online presence of a leading art and design institution and a distinctive UAE-based restaurant concept, contributing to Tashkeel's mission of empowering emerging talent and professionals in art, design, and gastronomy.
Join Tashkeel Studio and Gallery and Gerbou Restaurant as our Social Media Manager and become the driving force behind our digital storytelling, bringing together art, design, and culinary innovation. If you are a bilingual, results-oriented storyteller with a passion for creativity, strategic thinking, and hospitality, we would love to hear from you!
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