Social Media Manager

Robot24.com is looking for a Social Media Manager who can own our social presence end to end. You will plan, create, script, edit and publish content that builds an audience, grows the Robot24.com brand and gets people sharing.

This is a hands-on creative and strategic role. You know what works on each platform, you can make the content yourself, and you let the data tell you what to do next. You don't wait to be briefed.

Your Responsibilities

Platform Strategy and Growth

• Own the social strategy across Instagram, TikTok, YouTube (Shorts and long-form), LinkedIn, X and Facebook
• Build platform-native content plans. What works on TikTok is not what works on LinkedIn, and you know the difference
• Run a monthly content calendar with room for reactive, trend-led posts
• Test constantly: formats, hooks, posting times, series concepts and collabs
• Stay ahead of algorithm shifts, new features and cultural moments, and turn them into action fast

Content Creation and Creative Direction

• Concept and produce short-form video, carousels, static posts, Stories and live content
• Develop recurring content series that build audience habit and brand recognition
• Write captions, hooks and on-screen copy that sound human, not like an ad
• Maintain a consistent brand voice and visual identity across every channel
• Brief and manage freelancers, designers, videographers and creators when needed

Scripting and Storytelling

• Write scripts for short-form video, talking-head content, explainers, interviews and campaign assets
• Build hook-first storytelling: a strong first 3 seconds, a clear payoff and built-in shareability
• Turn complex or technical topics, including robotics and AI, into content people actually want to watch
• Develop founder, team and employee-led content formats

Video Production and Editing

• Edit short-form and mid-length video in-house (CapCut, Premiere Pro, Final Cut or DaVinci Resolve)
• Handle motion basics: captions, transitions, sound design, text animations and pacing
• Shoot on location and in studio using phone and camera setups
• Repurpose long-form content into multiple cuts, clips and formats
• Keep a fast turnaround without sacrificing quality

Analytics and Performance

• Track, report and act on performance across all channels
• Build monthly and quarterly reports that lead with insights and next steps, not screenshots of numbers
• Key metrics: reach, engagement rate, watch time, retention, saves, shares, follower growth, click-through and conversions
• Run competitor and trend benchmarking on a regular basis
• Use data to double down on what's working and cut what isn't

Community Management

• Monitor and respond to comments, DMs and mentions in the brand's voice
• Build a real community: spark conversation, spotlight users and turn followers into advocates
• Flag and manage sentiment issues or potential crises early, and escalating fast

Partnerships and Creators

• Identify, vet and manage creator and influencer collaborations
• Coordinate briefs, approvals, content delivery and performance tracking
• Work with paid media to amplify top-performing organic content

You Must Have

• 4 to 5+ years of professional social media management experience
• A portfolio of content you created and the results it delivered
• Proven record of growing channels across multiple platforms
• Strong scriptwriting and storytelling skills
• Hands-on video editing skills in CapCut, Premiere Pro, Final Cut or DaVinci Resolve
• Strong understanding of platform algorithms, formats and trends
• Confident with analytics and reporting
• Excellent written and spoken English
• Excellent attention to detail
• Currently based in the UAE and available for on-site work

Highly Desirable

• Experience in media, tech, robotics, AI or brand channels
• Experience managing creators and influencer campaigns
• Motion graphics skills (After Effects or similar)
• Photography and on-camera or presenting experience
• Experience working with paid social teams
• Arabic or another additional language

What Matters Most

Platform skill is the baseline. We want someone who looks at a channel and quickly knows:

• What is the hook?
• What will make people keep watching?
• Which format is working, and which is not?
• What should we post, test or cut next?

Who Will Succeed

You are creative, fast and data aware. You understand that great social is about timing, taste and storytelling, not posting more. You follow how platforms change and act on it before others do. You can write it, shoot it, edit it and measure it. You don't need anyone to tell you what to post.

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