Job Description: Social Media Manager
Brand: Mee Mee | Me N Moms Pvt. Ltd.
Location: Khar Road, Bandra - Mumbai, on-site
Reports to: Founder
Experience: 6–9 years
Instagram Page - meemeein
Website - Menmoms.in
Meemee.in
Position Overview
Mee Mee is looking for a Social Media Manager to grow our presence as a trusted parenting brand. You will lead social media distribution, influencer partnerships, agency performance, and search visibility across both traditional and AI-powered discovery.
This role connects the content created by The Mee Mee with the audiences it is designed to reach. You will turn brand assets into effective campaigns, build a credible network of parenting voices and experts, and use performance data to improve results.
Key Responsibilities
Social Media Growth and Agency Leadership
- Own the organic and paid social media strategy across Instagram, YouTube, and Facebook.
- Manage the social media agency’s briefs, calendars, deliverables, budgets, and performance reviews.
- Set and track clear goals for reach, engagement, audience growth, traffic, and campaign outcomes.
- Adapt videos, graphics, and other assets from The Mee Mee into platform-specific formats, including Reels, Shorts, and creator collaborations.
- Identify relevant trends while keeping content consistent with Mee Mee’s brand positioning.
Influencer Marketing and Expert Advocacy
- Build a three-tier creator network: authority through pediatricians and qualified experts, aspiration through established parenting creators, and authenticity through micro-influencers and parent communities.
- Identify, onboard, and manage creators, pediatricians, hospitals, and other relevant experts for campaigns.
- Own influencer briefs, commercial negotiations, content approvals, timelines, and performance reporting.
- Ensure parenting and product-related claims are accurate, appropriately reviewed, and aligned with brand guidelines. Escalate medical advice or safety claims for qualified review before publication.
Search and AI Visibility
- Work with the SEO agency to improve Mee Mee’s visibility for relevant parenting and product searches.
- Identify high-intent questions and content opportunities, then brief the content team on useful, expert-informed articles and resources.
- Develop digital PR and partnership opportunities that earn credible mentions and links from relevant parenting, healthcare, and media platforms.
- Track how Mee Mee appears in AI-assisted search experiences, including ChatGPT, Gemini, and Perplexity, and recommend improvements based on observed results.
Analytics and Performance Improvement
- Monitor audience feedback, sentiment, emerging conversations, and customer concerns across social channels.
- Run weekly performance reviews covering content, creators, campaigns, search visibility, and agency delivery.
- Share clear corrective briefs when performance falls below plan, including the issue, supporting data, recommended action, owner, and deadline.
- Present monthly insights and next steps to the Marketing Director.
What We’re Looking For
- 6–9 years of experience in social media, digital marketing, or growth, including at least 3 years managing external agencies.
- Proven experience planning campaigns, managing creators, and improving measurable social media performance.
- Strong understanding of SEO, content distribution, digital PR, and emerging AI search practices.
- Excellent written and spoken English, with the ability to brief agencies, collaborate with experts, and present recommendations clearly.
- Strong analytical skills and working knowledge of social platform insights, Google Analytics, and performance dashboards.
- Experience in consumer products, mother and child categories, or lifestyle brands is preferred.
- Experience working with pediatricians, healthcare experts, or parenting communities is an advantage.
Education: Bachelor’s degree in Marketing, Communications, Journalism, Business Administration, or a related field. An MBA and certifications in Google Analytics, SEO, or Meta advertising are preferred.
Success will be measured through audience and engagement growth, quality of social and influencer campaigns, agency delivery