Own GRO’s voice in the Gulf: build our social presence in Arabic and English and turn financial literacy into content people actually want to watch and share.
About the role
GRO teaches better money habits, and social is where most of our audience meets us first. You own our channels in the Gulf region: the strategy, the calendar and the content itself, in Arabic and English.
What you will do
- Own the channel strategy and content calendar across Instagram, TikTok, X and LinkedIn.
- Create and publish content in Arabic and English — from short-form video to carousels and threads.
- Grow and manage the community: replies, DMs, collaborations and creator partnerships.
- Translate financial-literacy topics into content that is accurate, engaging and culturally relevant for the Gulf.
- Track performance and iterate — you know your numbers and let them steer the plan.
- Work with our content and product teams to keep everything educational and on-brand: we teach, we never give financial advice.
What we are looking for
- Native-level Arabic and fluent English, written and spoken.
- 2+ years running social channels for a brand, ideally in fintech, finance or education.
- Hands-on short-form video skills — you take content from idea to published post, end to end.
- A feel for Gulf audiences and internet culture.
- An interest in personal finance and the ability to make it genuinely engaging.
- Based in Qatar.
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