Social Media Marketing Specialist

Company Description

Al Thuraya Media Production is a Qatar-based media organization dedicated to telling the story of Qatar through the voices and perspectives of its people. The company focuses on producing engaging, culturally rooted content that reflects local experiences and identities. With a commitment to high-quality media production, Al Thuraya leverages modern platforms to reach diverse audiences. Team members collaborate in a creative environment that values authenticity, innovation, and social impact.

Role Description

The specialist is responsible for planning, creating, and publishing engaging social media content that reflects Qatar’s culture and Al Thuraya’s brand. Day-to-day tasks include managing social media calendars, writing and designing posts, monitoring performance metrics, and optimizing campaigns across platforms. The role involves collaborating with production and editorial teams, engaging with online communities, and staying current with social media trends and best practices. The specialist will also support broader digital marketing initiatives and contribute ideas to enhance audience reach and engagement.

Qualifications

• Candidates should possess skills in Social Media Marketing and Digital Marketing to plan, execute, and optimize campaigns across platforms.
• Candidates should possess skills in Social Media Content Creation and Marketing to develop compelling, on-brand content tailored to diverse audiences.
• Candidates should possess strong Communication skills to collaborate effectively with internal teams and engage with online communities.
• Relevant experience with major social platforms (e.g., Instagram, TikTok, X, Facebook, YouTube) and basic analytics tools (e.g., Meta Business Suite, Google Analytics) is beneficial.
• A strong understanding of Qatari culture, Arabic language proficiency, and experience in media or content production are advantageous.

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