Sports and Brand Marketing Executive
Location: Dubai, UAE
Industry: Retail
Function: Brand-Product Marketing
Experience: Not specified
Job Type: Full Time
Position Overview
GMG is seeking a Sports and Brand Marketing Executive in Dubai, UAE to strengthen Nike brand visibility, authenticity, and consumer engagement across the MENA region. This hybrid marketing role combines athlete and influencer partnership management with campaign activation, fitness community engagement, retail and digital alignment, and operational execution. The position will support key Nike Fields of Play, manage athlete servicing and contracts, activate performance franchises, and develop relationships with gyms, trainers, running communities, and strategic retail partners.
Job Details
Country: UAE
City: Dubai
Industry: Retail
Function: Brand-Product Marketing
Salary: Not disclosed
Gender: No Preference
Candidate Nationality: Not specified
Job Type: Full Time
Work Arrangement: On-site
Athlete and Influencer Portfolio
- Manage individual athlete and ambassador contracts, including annual base compensation payments and sponsorship compliance.
- Coordinate seasonal product allocations and store credits for athletes and ambassadors.
- Forecast relevant high-heat product launches across the region to support athlete servicing.
- Work with athletes on content creation, storytelling, and community engagement across digital and social channels.
- Align athlete signings and portfolio activities with Nike's Global Brand Strategy across Football, Running, Women’s Training, and Sportswear.
Campaign Execution and Brand Activation
- Lead end-to-end execution of the annual brand marketing calendar across assigned sports and training initiatives.
- Manage key activations including Battle Cancer, Mind Games, and major running and training moments.
- Support the launch of key performance footwear franchises through targeted product seeding to relevant gym communities and strategic partners.
- Localize global brand direction for the MENA market while maintaining relevance to local fitness consumers.
- Coordinate with Retail and Digital Marketing teams to deliver cohesive brand storytelling across consumer touchpoints.
Community and Gym Partnerships
- Identify and develop relationships with Tier 1 gyms, studios, and fitness trainers.
- Establish an always-on brand presence through relevant community partnerships.
- Strengthen Running and Training integration by collaborating with cross-category managers to create connected consumer journeys.
- Manage the Trainer Network and support active brand advocacy.
- Equip trainers with relevant seasonal and performance products.
Retail and Digital Alignment
- Partner with Retail Marketing to bring Training stories to life in-store, including at Nike Dubai Mall and other key performance locations.
- Coordinate with Wholesale Marketing to support training campaigns within accounts such as Sun and Sand Sports and Namshi.
- Maintain consistency between community activities, physical retail execution, and digital marketing communication.
Operational Excellence
- Manage budgets for sports marketing assets and training campaigns against the annual market budget.
- Oversee storage and logistics for training and brand assets, including branding materials, weights, and mats.
- Coordinate with external event agencies and production partners.
- Manage purchase order processing and vendor payment tracking.
- Maintain operational discipline across simultaneous campaign and activation schedules.
People and Partner Collaboration
This position has no direct supervisory responsibility. The Sports and Brand Marketing Executive is expected to contribute through specialist expertise, operational execution, and close collaboration with cross-functional teams to support functional and strategic objectives. The role also manages external event agencies and production partners to maintain the required quality of event delivery.
Functional and Technical Competencies
- Event management, including fitness event logistics and consumer registration.
- Community building and relationship development with fitness trainers and gym owners.
- Integrated marketing across physical activations and social media amplification.
- Project management across multiple concurrent campaign timelines.
- Athlete, ambassador, and influencer partnership servicing.
- Sports and fitness brand activation.
- Vendor and external agency management.
- Marketing budget coordination and purchase order administration.
About GMG
GMG is a global well-being company involved in retailing, distribution, and manufacturing across sport, everyday goods, health and beauty, properties, and logistics. Under the ownership and management of the Baker family for more than 45 years, GMG operates across the Middle East, North Africa, and Asia and has introduced more than 120 international and home-grown brands across 12 countries.
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