1. Collaborate with marketing e-commerce design and performance teams to deliver campaign-led content that drives traffic and sales.
2. Use performance insights (SEO CTRs engagement conversions) to refine and improve content output.
3. Write edit and publish high-quality content across platforms including website app blogs product pages CRM (email/SMS) social media paid campaigns copy and in-store communication.
4. Develop clear engaging and conversion-focused product descriptions and category content for electronics appliances and lifestyle products.
5. Own the content calendar and ensure timely delivery aligned with campaigns launches and seasonal moments.
6. Maintain and evolve Sharaf DGs tone of voice across all customer touchpoints. Ensure consistency accuracy and clarity in all content produced.
7. Write campaign narratives headlines CTAs and promotional messaging for major sales events (e.g. White Friday DSF Ramadan).
Experience -5-8 years
Education - Bachelors Degree in Business Administration/Marketing or Equivalent
Skills & Abilities
58 years of experience in content writing copywriting or content marketing preferably in retail e-commerce electronics or consumer brands .
Exceptional writing editing and storytelling skills with a strong attention to detail.
Proven experience writing commercial and performance-driven content .
Strong understanding of digital platforms e-commerce journeys and customer-first communication.
Comfortable working in a fast-paced high-volume content environment.
Required Skills:
Experience -5-8 years Education - Bachelors Degree in Business Administration/Marketing or Equivalent Skills & Abilities 58 years of experience in content writing copywriting or content marketing preferably in retail e-commerce electronics or consumer brands. Exceptional writing editing and storytelling skills with a strong attention to detail. Proven experience writing commercial and performance-driven content. Strong understanding of digital platforms e-commerce journeys and customer-first communication. Comfortable working in a fast-paced high-volume content environment. Experience with SEO tools CMS platforms and analytics is a plus.
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