Sr. Go-to-Market Specialist, Amazon Ads International Expansion GTM

About Amazon Ads
Amazon Ads is dedicated to driving measurable outcomes for brand advertisers agencies and entrepreneurs. Our ad solutionsincluding sponsored display video and custom adsleverage Amazons innovations and insights to find attract and engage intended audiences throughout their daily journeys. With a relentless focus on the customer we are building a unique world-class advertising group that informs and enriches the customer experience. Our International Expansion program is committed to transforming the depth scale and reach of our advertising offering worldwide. The environment is fast-paced and requires someone who is enthusiastic entrepreneurial detail-oriented analytical and comfortable working with multiple teams across multiple countries.

Role Summary
Amazon Ads is seeking an experienced Go-to-Market (GTM) leader focused on measurement and insights for our EMEA international expansion this role you will serve as the primary link between regional sales teams global measurement GTM and product teams. You will identify measurement gaps in the market build business cases for new solutions drive product launches track adoption gather advertiser feedback and deliver scalable enablement programs. Your work will span three pillars: Product Enablement Sales Enablement and Scalable Tools. The ideal candidate can influence product roadmaps empower sales teams to independently leverage measurement solutions and build repeatable processes that work across multiple countries and cultural contexts.
Open to candidates in: UAE Sweden Netherlands UK


Key job responsibilities

Product Enablement
Define launch plans for measurement products in new and expanding markets; identify pilot advertisers define use cases and track adoption post-launch.
Build business cases for new measurement capabilities (e.g. brand lift offline attribution incrementality) by quantifying advertiser demand and identifying competitive gaps.
Drive product testing and launch readiness for conversion lift and multi-touch attribution solutions; coordinate per-region rollout plans across EMEA locales.
Evaluate and recommend third-party measurement partners to fill gaps where first-party solutions are not yet available including streaming and video measurement. Manage demand escalation from agencies and advertisers; document requirements and
route structured feedback to product teams for prioritization.
Own the business case for advanced attribution solutions; define vertical-specific use cases and influence the international product roadmap.

Sales Enablement
Own launch readiness for new measurement features: develop locale-specific training
deliver enablement sessions (3 per quarter) and track adoption metrics.
Build sales training and beta plans for new measurement product launches; enlist pilot
advertisers set up support channels and drive adoption.
Create scalable playbooks covering measurement value propositions objection-handling
frameworks and study setup best practices.
Build self-serve troubleshooting resources and escalation paths including workflows for
cross-border and export campaigns.
Create locale-specific measurement capability guides and deliver onboarding training as new markets launch.
Develop positioning guidance for advanced measurement approaches (e.g. marketing mix models) and coordinate with analytics teams for technical depth.

Tools & Scalable Mechanisms
Build and maintain scalable learning frameworks; track knowledge gaps and iterate quarterly to address recurring questions from the field.
Curate a sales toolkit with templates decision trees and reference materials as a single
entry point for measurement self-serve.
Own the regional measurement investment fund approval process prioritizing strategic
opportunities.
Manage the regional case study pipeline and coordinate production for major industry
events.
Aggregate structured advertiser feedback on measurement products; drive quality of
submissions and use insights to influence product roadmap priorities.

- 5 years of developing negotiating and executing business agreements experience
- 5 years of Go-To-Market Business Development Sales or Consulting experience
- 5 years of working with Data & AI related technologies including but not limited to AI/ML GenAI Analytics Database and/or Storage experience
- 5 years of working with Data & AI related technologies including but not limited to AI/ML (Artificial Intelligence/Machine Learning) GenAI (Generative AI) Analytics Database and/or Storage experience
- 5 years of in program management workforce strategy development or metrics-driven decision making experience
- Bachelors degree
- Knowledge of publisher ad tech stacks and/or advertising technology
- Experience developing strategies that influence leadership decisions at the organizational level
- Experience managing programs across cross functional teams building processes and coordinating release schedules
- Experience explaining complex technical concepts to various business and technical audiences
- Experience presenting to both technical and non-technical executive audiences
- Experience leading complex multi-year initiatives that may be cross-functional and/or span business and technology

- Masters degree in business data science public administration finance engineering human resources or related field or PMP certificate
- Experience interpreting data and making business recommendations
- Experience identifying negotiating and executing complex legal agreements
- Experience designing implementing and scaling workforce development programs across large-scale operations including forecasting workforce needs and leveraging analytics to drive program decisions
- Experience interpreting data and making business recommendations across leadership and cross-functional teams
- Experience using analytical tools for workforce metrics and reporting

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