Sr. Manager, Ecommerce Media Strategy

Title: Sr. Manager, eCommerce Media Strategy, ChapStick & Qtips

Evermark is a newly formed beauty and personal care company bringing together a portfolio of iconic, everyday brands with enormous reach and untapped potential: Suave, ChapStick, Q-tips, Caress, St. Ives, TIGI Bed Head, Noxzema, Pond’s, Lever 2000. These are brands people know, trust, and use daily - and we are building their next chapter.

Backed by a growth-oriented YellowWood Partners, we operate with speed, focus, and accountability. Our goal is simple: modernize these brands, accelerate growth, and build a company that consistently outperforms expectations. That means sharpening strategy, raising the bar on execution, and making smart, decisive moves across the enterprise - from how we plan and operate to how we go to market.

This is a company in motion. We are scaling quickly, building new capabilities, and creating the operating model as we go. For the right people, that means rare access, real influence, and the opportunity to help shape not just a role, but a company.

We are looking for a highly organized, data driven Commerce Media Strategy Manager eager to accelerate their career in the digital industry by managing the retail on-site media strategy for ChapStick & Qtips.

In this position, you will play a critical role in driving our growth primarily on Amazon, Walmart.Com and Target.Com. You will be managing the relationship with our media agency buying all the advertising. You responsible for designing the retail media strategy, monitoring the performance and the budget spend on search ads on our retail partner’s websites. You will have to partner with the agency on the execution of te strategy and the reporting of the KPIs to the brands teams as well as the executive lead team. In addition, you will help plan the 2027 retail media budget, based on the performance of this year’s strategy. Finally, you will have responsibility for designing the strategy and execution of the TikTok Shop GMV Max Ads media.

This role requires prior hands-on experience working with agencies in building media strategy, overseeing the campaign executions and optimizations across Amazon ads, Walmart ads and Target ads. You will need to demonstrate high attention to detail, excellent time management and strong interpersonal skills to effectively collaborate with stakeholders and manage 3rd parties. A successful Retail Media Strategy Manager is highly analytical, organized with the ability to influence and be agile in a fast and ever-changing startup environment.

Key Responsibilities:

• Agency management: lead the relationship with our agency supporting ChapStick & Qtips
• Campaign monitoring & optimization, in collaboration with the agency:
• Update retail media performance tracker weekly
• Monitor & optimize bids based on performance
• Adjust product priorities based on new item launches & seasonality (i.E Holidays)
• Creating monthly reports on retail media for ELT
• Quarterly in person reviews with the brand

TikTok Shop

• Design the GMV Max ads strategy in partnership with the brands
• Report on media performance KPIs
• Budget Governance
• Create & manage POs in business central
• True up marketing budget tracker monthly for financial planning
• Manage allocation of incremental budget carried over
• Digital Shopper Media execution
• Lead creative development for Home Page Takeovers at Family Dollar
• Lead creative strategy with marketing team to support DoorDash campaigns
• Develop briefs for in-store audio activations at DG
• Retail Media Budget Planning
• Build the 2027 retail media budget recommendation based on 2026 performance & innovation pipeline

Qualifications:

• Bachelor’s degree in business, Merchandising, Marketing, Sales, Ecommerce, and/or related field
• 4+ years of years of direct and hands-on experience managing an Retail Media strategies for CPG brands, media purchasing experience a plus.
• Knowledge of Amazon Ads portal, Walmart Media Connect portal, Target RMS and Instacart in a must, with TikTok Shop a plus
• 4+ years in eCommerce execution, with a strong understanding of brand management across multiple functions (advertising, demand planning, content creation, listing optimization, and SEO).
• Strong analytical skills regarding to measure all media KPIs and correlate with POS outcomes.
• Agency management experience required. Lead agency partnership on responsibilities above
• Proven track record of coordinating cross-functional teams and managing complex projects.
• Strong financial acumen with experience managing P&L (Net Sales, Gross Margin & Contribution margin)
• Superior quantitative and analytical skills, including use of analytical tools and basic retail math
• Proficient with Microsoft Suite, especially Excel
• Experience with eCommerce tools such as Pacvue Commerce, Stackline, Helium 10 are a plus.
• Outstanding interpersonal skills, including strong written & verbal communication skills
• Demonstrates strong sense of ownership, future-forward thinking and proactively identifies opportunities
• Embodies can-do attitude, willing to roll up their sleeves and pro-active in finding solutions through out of the box thinking
• Excellent organizational skills, ability to multitask, and work effectively in a fast-paced environment.
• Ability to operate both independently and collaboratively with cross-functional teams
• Thrives in a fast-paced environment, flexible to pivot with competing priorities and provide timely crisis management
• Comfortable retrieving and comprehending data to inform decisions and recommendations
• Effective project management skills, supremely organized and detail-oriented
• Innately curious, constantly seeking information and answers
• Driven to solve problems and move quickly, propensity for action

People Who Thrive Here

We look for people who take ownership, move with urgency, and care deeply about results.

Across every level and function, success here comes from thinking like an operator;
not waiting to be told what to do but seeing what needs to happen and driving it forward. The individual must be comfortable working across teams, influencing without hierarchy, and making progress even when the path isn’t perfectly defined.

This is a fast-moving environment with high standards and real accountability. In return, you’ll have meaningful responsibility, autonomy to lead your work, and the opportunity to grow alongside brands, and a company, that are being actively shaped.