Sr. Manager, Growth Strategy

JD — Director / Senior Manager, Growth Strategy

Reports to: VP, AX Transformation Office

About HSAD

HSAD is a global marketing, commerce, and customer experience company and the in-house marketing agency for LG Electronics. In the U.S., we help one of the world's leading consumer technology brands accelerate business growth by connecting strategy, creative, commerce, media, data, and technology into integrated customer experiences.

Our work extends far beyond traditional advertising. We partner with clients to solve complex business challenges across digital commerce, retail and marketplace operations, customer experience, content strategy, AI-enabled marketing operations, media performance, and business transformation. As consumer expectations and technology continue to evolve, so does our business.

HSAD USA is currently undergoing one of the most significant transformations in its history. We are evolving from a traditional execution-focused marketing organization into a capability-driven growth and transformation partner—one that develops scalable solutions, leverages AI and automation, builds strategic partnerships, and creates new service offerings that generate measurable business value for both LG and future clients.

The AX (AI Transformation) Office sits at the center of this evolution, helping define where the agency grows, how we invest in new capabilities, and how we create long-term competitive advantage in the U.S. market.

Why this role exists

This is the strategic engine of our transformation. Before we can identify growth opportunities, we must first define where HSAD US should grow — a diversified service portfolio (capability-based/servitized offerings) and a diversified client portfolio (beyond LG Electronics into LG affiliates and non-LG clients) — and allocate our resources accordingly. You will own that picture, turn it into prioritized bets, and prove whether they're working.

Key Responsibilities

• Set the growth picture (Corp Strategy): Define and maintain the target-state portfolio across (a) service offerings (servitization) and (b) clients (LG → LG affiliates → non-LG), with a clear point of view on where value will come from.
• Resource allocation: Translate the vision into where we invest people and budget;
  build the prioritization framework that decides what we pursue, sustain, or exit.
• Opportunity identification & sizing: Use market, competitive, and internal data to surface, size, and pressure-test new business opportunities aligned to the strategy — and hand a prioritized target list to Service Transformation and Strategic Partnerships.
• Performance measurement: Own the KPI and measurement framework (weighted pipeline & forecast, client-diversification metrics such as non-LG revenue %, attribution) that shows whether the transformation is delivering.
• Ecosystem sourcing: Identify and evaluate platform, AI/tech, startup, and university/talent partners that fill capability gaps for new service offerings.
• Partnership development: Structure and negotiate alliances — co-sell, revenue-share, technology integration, referral — from first contact to signed agreement.

Qualifications — Required

• 5–8+ years in corporate strategy, management consulting, or business development
• Proven ability to move from vision → framework → measurable execution
• Comfort operating amid ambiguity in a transformation environment

Preferred

• Consulting pedigree (MBB / Big 4 strategy / boutique) or in-house corporate strategy
• Marketing, commerce, or agency-model domain knowledge
• AI-fluency (using AI tools to accelerate analysis)
• Bilingual Korean/English (interface with Korea HQ)