Role Summary
Lead the Strategy & Planning function within the regional marketing team. Responsible for working with multiple stakeholders across the business to identify their needs and shape this into a holistic coordinated centrally held marketing plan that delivers against the commercial objectives of the business. Own Talabats marketing budget and ensure its spent effectively
You will oversee the governance and delivery of this plan reviewing performance and revising the strategy as required. Working with the other senior marketers within the team you will establish a proactive positive new system of governance for the business applying this to the creation of the marketing plan.
Whats On Your Plate
Supervises the full planning cycle (Annual Marketing Plan Budget Estimates and Forecast)
Leads and responsible to manage a team of planning managers
Work closely with the Senior Marketing Leadership to create processes for gathering inputs from multiple reporting mechanisms defining OKRs and developing operational health insights for Quarterly Business Reviews Monthly Business Reviews etc.
Sees through the Go to market execution of company wide strategies in different markets.
Leads the investment proposal cycles and ensures markets are equipped with proper funding to achieve results
Responsible for vertical expansions / city expansion with marketing management accountability until proper set up is in place in the markets
Liaises between country marketing directors and regional central function to ensure proper support is given to markets.
Ensures that all campaigns launched are following the right efficiency measures with close eye on performance and ROI.
Create and develop campaign playbooks that can be shared across the region to enable cross country learnings.
Qualifications :
What Did We Order
Must Have Marketing Management Experience of at least 5 years (Overall experience 10) preferred industries (E Commerce /Telecom / FMCG)
Must Have: Strong experience in marketing/commercial planning
Must have: At least 2 years of FP&A leadership experience
Must Have: Strong team leadership and stakeholder management
Must Have: Analytical with an eye on spotting opportunities and building on them
Regional experience in a matrix organization is a strong plus
Remote Work :
No
Employment Type :
Fulltime
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