abu dhabi, United Arab Emirates Unknown Posted Today
Set and deliver an annual marketing communications plan (incl. conferences, seminars, specialized exhibitions, customers events, speaking opportunities, media coverage, interviews, etc.) with the Chief Commercial Officer and Sales leadership. Focus resources on strategic customers, products, sectors and markets, with clear objectives and budgets.
Drive product and solution communications, including positioning, value propositions, launch communications, technical-commercial content and go-to-market support.
Develop differentiated customer value propositions and go-to-market communications for priority products and applications, working with Technical, Sustainability and Sales to substantiate claims and support adoption.
Lead customer-facing marketing communications and engagement programmes for strategic accounts, supporting customer acquisition, retention, cross-selling and relationship development
Lead customer insight initiatives to identify needs, perceptions and engagement opportunities and translate them into actionable recommendations.
Equip Sales with practical presentations, technical-commercial literature, sector materials and tailored account content. Design targeted customer programmes and digital communications, using CRM data and customer feedback to improve relevance and experience.
Build a disciplined programme to capture landmark projects, customer outcomes, testimonials and case studies. Secure customer permissions and turn these assets into credible evidence for bids, meetings and market engagement.
Enable Sales / Business Development with effective customer-facing tools, presentations, product literature, project references, sector-specific content and commercial messaging.
Select and execute conferences, exhibitions, customer forums and speaking opportunities according to commercial priorities. Define the audience, desired outcome and follow-up for each activity, rather than treating visibility as an end in itself
Ensure compliance with all relevant safety, quality and environmental management policies, procedures and controls within the Commercial division to ensure employee safety, legislative compliance, delivery of high quality services and a responsible environmental attitude.
Maintain approved, current and accessible commercial content; coordinate brand, media and external messaging with Corporate Communications; manage agencies and suppliers; and report performance against budget and commercial objectives.
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