The TCG Store Manager is responsible for the commercial, operational, and community performance of the AOC retail store. The role drives sales and profitability, leads the store team, manages high-value TCG inventory, and ensures an excellent experience for players, collectors, and customers.
The role requires strong knowledge of trading card games and collectibles, including sealed products, individual cards, product releases, grading, authenticity, market trends, tournaments, and organized play.
Key Responsibilities
- Sales and Commercial Performance – Achieve the store’s daily, monthly, and annual sales and profitability targets. Monitor sales, customer traffic, conversion rates, average transaction value, product performance, and margins. Increase sales through product recommendations, bundles, memberships, pre-orders, promotions, and cross-selling. Identify opportunities based on TCG release schedules, player demand, collector trends, and market values. Prepare regular sales, inventory, event, and operational reports for management.
- TCG Product Management – Maintain strong knowledge of Pokémon, One Piece, Magic: The Gathering, sports cards, and other relevant TCG and collectible products. Monitor new releases, allocations, pre-orders, market demand, and product availability. Ensure sealed products, individual cards, graded cards, and high-value collectibles are correctly priced, displayed, stored, and handled. Guide the team and customers on product features, game formats, rarity, grading, condition, and authenticity. Monitor local and international TCG trends to identify commercial opportunities. Ensure buying, selling, trading, and product evaluation processes follow approved company procedures.
- Store Operations – Manage daily store opening, closing, staffing, cash handling, and operational procedures. Ensure the store is clean, organized, secure, and ready for customers and events. Prepare staff schedules that provide sufficient coverage during peak periods, weekends, releases, and tournaments. Ensure compliance with company policies, mall requirements, health and safety standards, and local regulations. Coordinate maintenance, security, facilities, and other operational requirements.
- Team Leadership – Lead, coach, schedule, and motivate Sales Associates and other store employees. Conduct daily briefings covering sales targets, product releases, promotions, events, and operational priorities. Support recruitment, onboarding, product training, probation reviews, and performance evaluations. Monitor attendance, conduct, grooming, productivity, product knowledge, and customer service. Address performance and behavioral issues promptly, with support from HR and management.
- Community and Organized Play – Work closely with the Community and Organized Play team to grow AOC’s player and collector community. Support the delivery of tournaments, leagues, trade nights, prereleases, learn-to-play sessions, and product launches. Build relationships with players, collectors, judges, content creators, and community partners. Ensure tournaments and community activities are safe, inclusive, professionally managed, and commercially beneficial. Use community feedback and participation data to improve store activities and customer engagement.
- Customer Experience – Create a welcoming and knowledgeable environment for new players, experienced players, families, and collectors. Ensure customers receive accurate advice and fair, professional service. Resolve customer complaints, product concerns, and operational issues promptly. Build relationships with regular customers and encourage repeat visits, memberships, and community participation. Ensure responsible and transparent handling of high-value products and transactions.
- Inventory and Loss Prevention – Maintain accurate inventory records for sealed products, individual cards, graded cards, accessories, and other merchandise. Coordinate stock counts and investigate discrepancies with the Storekeeper, Finance, and management. Monitor high-value, fast-moving, low-stock, slow-moving, and allocated products. Ensure high-value cards and collectibles are securely stored, displayed, transferred, and documented. Prevent theft, product substitution, unauthorized discounts, loyalty-point misuse, stock loss, and cash discrepancies. Ensure damaged, returned, counterfeit, or questionable products are properly isolated and reported.
Key Performance Indicators
- Achievement of store sales and profitability targets
- Sales conversion rate and average transaction value
- Inventory accuracy and stock-loss percentage
- Performance of TCG releases, pre-orders, and promotional campaigns
- Tournament and organized-play participation
- Customer satisfaction and complaint resolution
- Repeat customer and membership growth
- Employee productivity, attendance, and retention
- Cash, discount, refund, and loyalty transaction accuracy
- Store audit and operational compliance results
Qualifications and Experience
- Bachelor’s degree or diploma in Business, Retail Management, Operations, or a related field.
- Minimum five years of retail experience, including at least three years in a store management or supervisory role.
- Minimum two years of experience or strong practical knowledge within the TCG, collectibles, gaming, hobby, or specialty retail sector.
- Proven experience managing sales targets, employees, inventory, cash controls, and customer service.
- Knowledge of major TCG brands, product releases, organized play, grading, card condition, and collectible market trends.
- Experience managing tournaments, product launches, or player communities is preferred.
- Strong leadership, commercial judgment, organization, and problem‑solving skills.
- Availability to work during weekends, holidays, tournaments, and major product releases.
- Strong English communication skills; Arabic is an advantage.
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