Technical Sales Manager at IFFCO

This Full time on site position offers great opportunities for career growth.

Location: IFFCO in AE

Job Summary

The role is responsible for engaging with customer nutritionists, identifying feed additive opportunities, coordinating product development and trials with suppliers and supporting the Premix & Feed Key Account Sales team in resolving customer concerns and technical challenges.

Roles & Responsibilities

• Sales Target Achievement - Achieve monthly and annual targets by volume and revenue.
• Visit customers to maintain good relationships and understand their needs.
• Identify business development opportunities to increase market share and profitability.
• Customer Relationship Management - Establish mechanisms to gather input and feedback from customers and customer nutritionists for understanding their requirements.
• Engage with stakeholders at all levels on technical and commercial matters.
• Resolve customer complaints and challenges within specified timelines, supporting the Premix/Feed Key Account Sales team to address and resolve any customer issues effectively to maintain a positive company image
• Market Study and Analysis - Conduct market studies to identify emerging trends, competitor information, and new business opportunities.
• Analyze territory and provide reports on customer needs, problems, interests, and potential for new business.
• Quotations and Price Offers - Arrange price offers and quotations in coordination with direct managers and the finance department.
• Engage with suppliers to formulate and develop required farm/lab trials for new product introduction.
• Send reports of customer needs, problems, interests and competitive activities to management.
• Exhibitions and Promotional Activities - Participate in exhibitions, industry sales forum events, and promotional activities as required by management.
• Engage with customer nutritionists to discuss new feed additive opportunities for IFFCO.
• Support the company in branding services and products.
• Credit Policy Adherence - Ensure adherence to the credit policy.
• Follow up with dealers/customers regularly to ensure timely collection of dues in alignment with credit limits and collection target plans.
• People Management - Allocate work, nominate for training, conduct performance reviews, and manage leave and overtime for efficiency.
• Techno-Commercial Expertise - Apply technical expertise in Poultry/Dairy Nutrition and Formulation to support commercial activities.
• Engage with suppliers and internal teams to develop and validate new products through farm/lab trials.
• Translate customer needs into functional products working closely with IFFCO internal teams to ensure successful product development and delivery.

KPIs

• Adherence to sales targets
• % Increase in customer base
• Customer satisfaction score
• Behaviour with the team & customers
• Adherence to On-Shelf Availability targets
• Market study reports
• Adherence to collection targetsTimely arrangement of price offers and quotations
• Participation in events
• Brand visibility and promotion
• Adherence to credit policy
• Timely collection of dues
• Achievement of KPIs.
• Efficiency in leave and overtime management.
• Number of new products introduced
• Successful farm/lab trial completion rate

Work experience requirement

12+ years experience in Feed Sales, Premix Sales, Nutritionist in feed additive company, and Distribution management & farm feed / premix sales management

Qualification

Bachelor’s degree in veterinary medicine

Business Unit

Animal Nutrition (362)

Business Group

Agri Foods (233)

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