Creator Relations | Creative Strategy | Product Storytelling | Conversion
Role Overview
Own the creator and creative side of TikTok, driving creator activation, stronger content, and creator-led sales.
Scope: Creator relationships, creative strategy, product education, content feedback, negotiation, and conversion.
Excludes: TikTok Shop operations, media buying, fulfilment, and platform management.
Key Responsibilities
- Creator Management: Recruit, onboard, activate, retain, and build relationships with TikTok creators.
- Creative Strategy: Develop hooks, content angles, formats, product stories, and creator briefs.
- Creator Education: Conduct product training, webinars, and workshops to help creators communicate products effectively.
- Content Optimization: Review creator content and provide feedback on hooks, storytelling, product demonstration, authenticity, and CTAs.
- Conversion: Identify what drives creator-led sales and translate performance insights into better creative direction.
- Negotiation: Manage creator fees, commissions, deliverables, usage rights, and partnership terms.
- Community: Build an engaged creator community through training, launches, challenges, and performance sharing.
What We're Looking For
- Hands-on TikTok + creator/influencer marketing experience.
- Strong spoken and written English.
- Excellent communication, presentation, and webinar skills.
- Strong copywriting and hook-writing ability.
- 5-10 years of Experience with creator negotiations and relationship management.
- Strong understanding of content performance, conversion, and creator funnels.
- Strong creative judgment and commercial mindset.
- Ability to build trusted, long-term creator relationships.
Preferred: Beauty/skincare/wellness, TikTok Shop, affiliate marketing, UGC, social commerce, or performance creative experience.
KPIs
- Creator activation and productivity
- Repeat creator participation
- Creator-attributed revenue / GMV
- Content quality and volume
- Creator conversion
- Winning creative concepts
- Top-creator retention
Core Skills
TikTok | Creator Marketing | Influencer Relations | Creative Strategy | Copywriting | Hooks | Product Storytelling | Creator Education | Negotiation | UGC | Social Commerce | Conversion | Creative Direction
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