Own the trade channel P&L contribution: hit revenue and margin targets across all retail ecommerce and distributor accounts.
Build and manage the trade sales pipeline from prospecting through to sustained reorders.
Drive both breadth (number of doors/listings live) and depth (rate of sale per door)
Win and manage relationships with pet specialty stores retail chains and adjacent outlets such as veterinary clinics and grooming salons.
Negotiate listings shelf space planograms and in-store positioning.
Run regular partner visits and account reviews; ensure on-shelf availability and minimise out-of-stocks.
Win and manage online stockists: pure-play pet retailers general marketplaces (e.g. Noon) and quick-commerce / rapid-delivery platforms.
Coordinate with operations on marketplace fulfillment models (marketplace-fulfilled vs. seller-fulfilled) and stock feeds.
Protect pricing integrity online
Identify evaluate and onboard new channel partners that generate revenue and customer acquisition opportunities.
Develop referral sampling activation and partnership programs that drive qualified leads.
Track lead generation customer acquisition and subscription conversions by channel.
Continuously identify new opportunities to expand Furchilds reach beyond owned channels.
Identify evaluate recruit and onboard distributors within the UAE and in priority international markets.
Structure distributor agreements (territory pricing margin exclusivity MOQs marketing support).
Manage distributor performance against activation and reorder milestones.
Lead the groundwork for international expansion: product registration import/labeling/regulatory requirements.
Build a repeatable distributor playbook so each new market is faster to launch than the last.
Enforce MAP / RRP discipline.
Manage discount bands trade terms and approval thresholds.
Own receivables health for trade accounts (terms DSO overdue management).
Work with Furchild marketing team to plan and execute co-marketing and promotional campaigns with retail and ecommerce partners (in-store activations marketplace promos sampling bundles launches).
Drive share of shelf (offline) and share of search / digital shelf quality (online).
Provide demand forecasts by account/channel that feed production and inventory planning.
Monitor slow-moving listings and delisting risk
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