Trade Marketing Manager

1. JOB PURPOSE

Work with the assigned brands and reporting manager for planning, organizing and implementing of agreed brand objectives, BTL activities in Retail Outlets and Trade Accounts to meet established sales target, shipment targets and profitability targets for the brands

1. MINIMUM QUALIFICATIONS/EDUCATION/EXPERIENCE/TRAINING/KNOWLEDGE

• G raduate with basic office skills.

• Excellent communication skills in English & Hindi. Knowledge in Arabic is an added advantage

• Experience in MS office, powerpoint and excel mandatory

• 4-5 years of experience in the same role

• Ability to communicate independently with key stakeholders

• Experience in preparation of month end brand presentations and reports

3. KEY DIMENSIONS AND RELATED JOB RESULTS

• Developing and executing the Trade Marketing Plan in line with sales and marketing objectives

• Manage the Trade Marketing budget

• Interacting with Supply chain and ensuring stock managment for the assigned brands

• Working closely with the Unit managers to ensure achievement of sales targets and supplier shipment targets

• Working on value chain and profitability for the brand

• Improving brand presence and campaign execution across trade through excellence in in-store planning, execution and tracking in alignment with the annual marketing priorities

• Leading and implementing channel specific marketing strategies and plans for assigned retailers

• Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams

• Leading activation programs with partners to improve brand visibility

• Visiting the points of sales regularly to ensure that the brand is visible, and guidelines are respected

• Present results and analysis at the monthly Review of Business Meeting.

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