Van Sales Representative

We are seeking a motivated and results-driven Van Sales Representative / Pre-Seller with experience in the FMCG industry, preferably in snacks and food products. The successful candidate will be responsible for achieving sales targets, managing customer relationships, expanding market coverage, ensuring effective product merchandising, and maintaining efficient daily sales operations.

The role requires strong selling skills, excellent customer service, effective territory management, and the ability to identify new business opportunities while maintaining existing customer relationships.

Key Responsibilities

• Achieve assigned sales volume and value targets through effective selling and distribution of snacks and FMCG products.
• Promote and sell the company's full product range to maximize sales opportunities.
• Identify potential customers and develop new outlets to expand the existing customer base.
• Increase product availability, visibility, and distribution across assigned territories.
• Implement effective selling techniques to maximize revenue and outlet productivity.

2. Customer Relationship Management

• Build and maintain strong, long-term relationships with existing and potential customers.
• Follow established sales call procedures to ensure consistent and professional customer interactions.
• Deliver excellent customer service through timely visits, order fulfillment, and prompt resolution of customer concerns.
• Retain existing customers while actively identifying new business opportunities.

3. Territory Management & Merchandising

• Follow the assigned daily journey plan and ensure all scheduled outlets are visited and serviced.
• Maintain proper product placement, shelf availability, and merchandising standards.
• Apply the First-In, First-Out (FIFO) inventory management method to minimize product expiry, damage, and wastage.
• Ensure effective product visibility by placing display racks in prime outlet locations.
• Implement company-approved planograms to maintain consistent product presentation.
• Monitor stock levels and recommend appropriate replenishment to avoid out-of-stock situations.

4. Market Intelligence & Business Development

• Monitor market trends, competitor activities, pricing strategies, and customer preferences within the assigned territory.
• Provide regular feedback on customer requirements, competitor promotions, and product performance.
• Identify opportunities for increased market penetration and improved product distribution.
• Support sales and marketing initiatives through accurate market insights and recommendations.
• Follow established daily sales procedures, reporting requirements, and administrative processes.
• Maintain accurate sales records, customer information, invoices, and transaction documentation.
• Follow up on outstanding invoices and customer statements to ensure timely payment collection.
• Coordinate with relevant departments to resolve billing discrepancies and payment-related issues.
• Ensure compliance with company sales policies and financial procedures.

6. Company Asset Management & Operational Efficiency

• Take full responsibility for assigned company assets, including vehicles, handheld terminals (HHT), printers, display racks, and other sales equipment.
• Ensure company assets are properly maintained, handled responsibly, and protected against damage or misuse.
• Perform daily sales activities efficiently while optimizing time, resources, and territory coverage.
• Follow company safety standards, operational procedures, and reporting guidelines.

7. Teamwork & Professional Conduct

• Maintain professional and respectful relationships with colleagues, supervisors, and customers.
• Demonstrate a positive attitude, accountability, and commitment to achieving team objectives.
• Collaborate effectively with sales, distribution, merchandising, and finance teams.
• Promote a teamwork-oriented culture and contribute to the overall success of the organization.

Qualifications & Experience

• High school diploma or equivalent; additional qualifications in Sales, Marketing, or Business Administration are an advantage.
• Previous experience in FMCG sales, preferably within snacks, confectionery, food products, or beverages.
• Good understanding of retail outlets, merchandising practices, FIFO, and planogram implementation.
• Experience in customer relationship management, sales collections, and territory development.
• Valid driving licence appropriate to the assigned market and vehicle, where required.
• Familiarity with handheld sales devices (HHT), mobile sales applications, and basic reporting systems.
• Strong selling, negotiation, and communication skills.
• Target-driven with a strong focus on sales performance.
• Excellent customer service and relationship-building abilities.
• Good knowledge of FMCG distribution and retail merchandising.
• Effective route planning and territory management.
• Ability to identify new customers and develop existing accounts.
• Basic numerical skills for invoicing, collections, and sales reporting.
• Strong organizational and time-management skills.
• Self-motivated, disciplined, and capable of working independently.
• Team-oriented with a positive and professional attitude.

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