Visual Designer

Role: Designer- Visual Merchandising

Role and Responsibilities

• Concept & Ideation – Translate business and brand briefs into creative, contemporary and commercially relevant VM concepts. Conceptualize and design key VM campaigns across festivals, fashion moments, launches and seasonal events. Develop concepts with strong understanding of 3D, space, scale, form, materials, lighting and customer movement. Build visual narratives that connect products, campaigns, culture and the customer journey.
• Premiumization & Experiential VM – Create elevated design solutions that enhance premium perception, luxury cues and overall store aesthetics. Design immersive, experiential and interactive installations that engage customers beyond traditional visual merchandising. Create differentiated VM experiences for new stores, premium stores, renovations and special zones.
• Innovation & Trend Scouting – Identify emerging design, material, technology and retail experience trends and translate them into actionable VM solutions.
• Multi-Format Design – Adapt creative concepts across windows, façades, fixtures, podiums, digital screens, installations and in-store communication.
• Creative Collaboration – Work closely with Zonal and SO VM, Marketing, Business and external design partners to ensure seamless execution.
• Design-to-Execution Ownership – Take concepts from initial ideation and moodboards through artwork, prototyping, production and final installation with VM Ops team.
• Commercial Design Thinking – Balance creativity with customer engagement, product visibility, navigation and business objectives.

Qualifications and Education Requirements

• A bachelor's degree from NIFT/NID/Pearl/reputed design college in visual merchandising, fashion communication or graphic design.
• Knowledge of design software, such as Adobe Creative Suite, Corel Draw and 3D software is essential for creating digital mockups and designs. Familiarity with lighting, props, and other technical aspects of visual merchandising is also helpful.
• Experience of 6 years and more in a retail format (preferably large format stores) in fashion, beauty & home category.

Preferred competencies & Skills

• Need to have a strong creative ability to design visually appealing displays and come up with new and innovative ideas to attract customers.
• Strong skills in graphic design, typography, color theory, and layout are essential for creating effective displays that attract and engage customers.

Preferred Industry

• Prior experience in retail, visual merchandising and design is highly preferred. Professionals from design agencies.