Create modern, mobile-first, vertical content for YouTube, Instagram & Facebook
Shoot and edit 12–15 short-form videos/Reels per month .
Feature in UGC videos and create farmer focussed content (candid stills, testimonials, retailer advocacy, crop/field stories, product demos and expert content) .
Identify interesting stories and content opportunities independently, maintain the calendar.
Take the Farms to all India digitally by ensuring daily flow of field content so social channels remain active and connected to what is happening on ground.
Travel as needed across assigned territories with the field team.
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