WPP Media: Manager, CX Data and Tech, MENA

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

About WPP Media's function for CX, Data & Tech

WPP Media's Choreograph - CX is an Analytics, Technology, and consulting function aimed at supporting clients optimize CX across the infinite loop of the customer journey and touchpoints.

Overview of the role & Responsibilities

The role will be responsible for the overall strategy for CX Analytics, working closely with the respective subject matter experts in developing best practice & process programs to lead a high-performance team.

CX Analytics Strategy and Thought-Leadership

• Build our CX Analytics strategy and lead on the operational plan to execute the vision
• Understand the role of CX Analytics in driving digital marketing transformation for clients and strengthening other WPP Media agency's capabilities
• Lead our tech partner relationships with WPP Media to identify, manage and evaluate current and potential partners
• Represent Choreograph Consultancy Services CX, Data & Technology at industry events and thought leadership opportunities
• Deliver knowledge sharing sessions across the markets on industry data & technology developments
• Remain up to date on the latest industry changes and creating thought-leadership articles and POVs to share to our internal and external stakeholders
• Have a strong understanding on the purpose and value of different technologies that form a client's tech stack.:

CX & Behavioral Analytics

• CX & Behavioral Analytics
• A\B testing & Experimentation
• Customer Data Platforms (CDP)
• Customer Engagement Platforms (CEP)
• Marketing Automation Tools
• Web & App analytics
• Mobile Measurement Platforms

Team & Stakeholder management

• Develop and maintain strong, long-term agency and client relationships with senior stakeholders
• Build a great working relationship with your team, market teams and client team, operating seamlessly together to deliver success for our clients, across the briefing, booking, set up, optimization and reporting processes.
• Guide the team in designing and implementing data collection strategies, tracking requirements, best practices, SLAs and data integrity
• Project manage analytics projects by providing the team the right support & direction
• Recruit, manage, and mentor resource ensuring workflow is efficient throughout the team, as well as a high quality output is delivered

Commercial

• Lead business development activities including prospecting, pricing and proposal development
• Take part in conferences and thought leadership initiatives
• Work closely with finance on budgeting, pipeline planning and pricing and work within their guidance
• Manage the pipeline to achieve targets and keep budgeting trackers up-to-date
• Draft scopes of work and proposals as needed

Requirements

• 3-5 years of relevant experience in CX, MarTech, AdTech, Data and Analytics
• Development and clear communication of data strategies and roadmaps that cater to client's requirements
• Senior stakeholder management skills
• Client servicing and account management skills
• Strong attention to detail and a proactive approach to problem-solving
• A continuous learner with a desire to stay ahead of the curve in data technologies

Preferred qualifications

• Good understanding of the media landscape and its data complexities
• Experience with advanced MarTech tools (CDPs, CEPs, Marketing Automation, CRM)

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