Arabic Copywriter

Role Purpose

The Arabic Copywriter will be responsible for creating compelling culturally relevant and strategically aligned Arabic copy across integrated marketing campaigns experiential activations digital platforms social media advertising and branded content This is not a translation-focused position The successful candidate will be expected to originate ideas develop campaign narratives and creatively adapt concepts for Arabic-speaking audiences while preserving the strength and integrity of the original creative idea Working closely with Creative Directors Art Directors Strategists Client Servicing and Production teams the Arabic Copywriter will ensure that every message is authentic emotionally engaging and commercially effective The role requires exceptional Arabic writing ability strong conceptual thinking a deep understanding of GCC audiences and the versatility to work across industries campaign formats and communication channels

Key Responsibilities

Creative Copywriting and Campaign Development

Develop original Arabic copy for integrated campaigns across advertising experiential digital social media activations and content marketing Translate creative strategies into engaging headlines campaign messages scripts taglines manifestos and storytelling platforms Develop clear messaging hierarchies that support campaign objectives and maintain consistency across customer touchpoints Create persuasive and culturally relevant copy for product launches retail campaigns government initiatives CSR programmes events and employer-branding campaigns Maintain the required brand voice while adapting communication for different audiences and platforms

Concept Development

Participate actively in brainstorming and creative-development sessions with Art Directors Designers Strategists and Creative Directors Contribute original ideas that strengthen campaign concepts audience engagement and brand storytelling Develop Arabic-first creative concepts where appropriate rather than relying solely on adaptations of English ideas Support pitches by creating campaign narratives presentation copy and supporting creative rationale

Content Development

Produce high-quality Arabic content across formats including Social media campaigns Video and radio scripts Website copy Landing pages Event and activation messaging Environmental branding Press releases Email campaigns Digital advertising Presentation copy Brand guidelines Tone-of-voice documentation

Creative Adaptation

Adapt English concepts into Arabic creatively rather than translating them literally Preserve the strategic intent and emotional impact of the original communication Ensure Arabic messaging reflects relevant cultural linguistic and regional nuances Review bilingual campaign materials to maintain consistency between Arabic and English communications Identify phrases references or concepts that may not translate effectively and recommend stronger alternatives

Cross-Functional Collaboration

Work closely with Client Servicing Strategy Creative Production Digital and Project Management teams throughout campaign development Collaborate with Designers and Art Directors to ensure copy and visual execution work seamlessly together Support client presentations workshops and campaign reviews where Arabic communication expertise is required Respond constructively to internal and client feedback while protecting the strength of the creative idea Manage multiple projects and deadlines within a fast-paced agency environment

Creative Excellence

Remain informed about Arabic advertising trends cultural movements language evolution and emerging communication styles Continuously improve the quality and originality of Arabic creative output Contribute ideas that strengthen the agency s creative reputation and regional relevance Maintain consistently high standards of grammar tone accuracy and cultural sensitivity

Core Competencies

• strong Creative Writing strong Exceptional Arabic writing ability supported by strong storytelling language craft and attention to detail
• strong Campaign Thinking strong Ability to develop integrated campaign narratives and messaging platforms across multiple channels
• strong Concept Development strong Contributes original ideas that strengthen creative direction audience relevance and brand positioning
• strong Cultural Intelligence strong Deep understanding of GCC audiences cultural sensitivities local customs and regional communication styles
• strong Strategic Communication strong Understands how messaging influences audience perception engagement and business outcomes
• strong Collaboration strong Works effectively with multidisciplinary teams across creative strategy, client servicing and production
• strong Presentation Skills strong Able to explain and defend creative thinking confidently to internal stakeholders and clients
• strong Agility strong Able to manage multiple briefs shifting priorities and demanding campaign timelines without compromising quality

Core Competencies

• Creative Writing: Exceptional Arabic writing ability supported by strong storytelling, language craft and attention to detail.
• Campaign Thinking: Ability to develop integrated campaign narratives and messaging platforms across multiple channels.
• Concept Development: Contributes original ideas that strengthen creative direction, audience relevance and brand positioning.
• Cultural Intelligence: Deep understanding of GCC audiences, cultural sensitivities, local customs and regional communication styles.
• Strategic Communication: Understands how messaging influences audience perception, engagement and business outcomes.
• Collaboration: Works effectively with multidisciplinary teams across creative, strategy, client servicing and production.
• Presentation Skills: Able to explain and defend creative thinking confidently to internal stakeholders and clients.
• Agility: Able to manage multiple briefs, shifting priorities and demanding campaign timelines without compromising quality.

Qualifications and Experience

Minimum five years of experience in an advertising, branding, communications, digital or integrated agency. Exceptional written Arabic, with the ability to write across Modern Standard Arabic and relevant regional styles where required. Strong English communication skills. A portfolio demonstrating original campaign thinking, conceptual writing and storytelling not only translation work. Experience working across digital, social media, experiential and integrated campaigns. Experience writing for government, lifestyle, FMCG, retail, hospitality or corporate brands is preferred. Experience participating in client pitches and campaign presentations is advantageous.

#J-18808-Ljbffr