To drive business growth, develop new customers, manage key accounts, and strengthen the Home Care and I&I specialty chemicals portfolio across India. The role requires strong technical understanding, consultative selling capability, supplier/principal development orientation, and the ability to convert customer requirements into value-added chemical solutions.
1. Business Development & Sales
- Drive revenue growth and achieve annual sales targets for the Home Care and I&I specialty chemicals portfolio.
- Identify and develop new business opportunities across detergent, cleaning, disinfectant, hygiene, institutional cleaning, and industrial cleaning segments.
- Expand market share through strategic customer acquisition, customer mapping, and account development.
- Prepare and execute pan-India territory plans, customer development plans, and opportunity pipelines.
- Drive commercialization of specialty ingredients and value-added solutions with existing and new customers.
2. Technical Sales & Customer Support
- Provide technical consultation to customers on formulation development, product selection, troubleshooting, and performance enhancement.
- Conduct technical presentations, product demonstrations, laboratory discussions, and customer training programs.
- Support customer product development projects by coordinating samples, technical data, prototypes, trials, and follow-ups.
- Work closely with internal application/R&D teams to address customer requirements and translate technical needs into commercial opportunities.
- Maintain strong product knowledge across surfactants, polymers, solvents, preservatives, chelating agents, rheology modifiers, enzymes, and performance additives.
3. Key Account Management
- Manage relationships with key accounts, formulators, manufacturers, distributors, and channel partners across India.
- Develop strong engagement with customer R&D, purchase, production, quality, and leadership teams.
- Lead commercial negotiations, techno-commercial discussions, and closure of business opportunities.
- Monitor customer satisfaction and ensure effective issue resolution in coordination with internal functions and principals.
- Support receivables monitoring and collections coordination wherever required.
4. Principal, Supplier & Portfolio Development
- Promote and grow business for existing global and local principal product portfolios in Home Care and I&I applications.
- Identify, evaluate, and recommend new suppliers/principals aligned with the company's Home Care and I&I growth strategy.
- Scout innovative ingredients, specialty technologies, and differentiated product portfolios that can create new market opportunities.
- Conduct preliminary market assessments and business case evaluations for potential principal partnerships.
- Coordinate with prospective principals for technical evaluation, samples, commercial discussions, exclusivity opportunities, and business development plans.
- Support due diligence, internal review, onboarding, portfolio launch, and commercialization activities for new principals/suppliers.
- Build and maintain strong relationships with existing and potential principals to expand product offering and strengthen market position.
5. Industry Representation & Networking
- Represent the company at national and international trade shows, exhibitions, conferences, seminars, and industry forums related to Home Care, Hygiene, Cleaning, I&I, and Specialty Chemicals.
- Generate leads, identify emerging market trends, and establish relationships with customers, suppliers, principals, formulators, and other industry stakeholders.
- Present company capabilities, product portfolios, technical strengths, and solution-oriented offerings to industry participants.
- Gather competitive intelligence, supplier insights, customer feedback, and market signals from industry events.
- Coordinate post-event lead management, follow-up actions, and conversion of opportunities generated through exhibitions and conferences.
6. Market Intelligence & Strategy Support
- Track market trends, competitor activities, emerging technologies, regulatory developments, and sustainability-led formulation needs.
- Identify new application opportunities, high-growth segments, and white spaces in Home Care and I&I markets.
- Provide regular market feedback, customer insights, competitor updates, and business forecasts to management.
- Collaborate with management on pricing strategy, product positioning, market penetration plans, and new portfolio opportunities.
7. Business Planning & Reporting
- Maintain an updated opportunity pipeline and customer activity records through CRM or internal reporting formats.
- Prepare monthly sales reviews, forecasts, principal updates, and market reports.
- Monitor sales performance, margins, customer wise growth, and conversion of new product opportunities.
- Coordinate internally with supply chain, customer service, regulatory, finance, and technical teams for smooth execution.