About the Role
We are seeking a Digital Growth Marketing Manager to drive lead generation, demand creation, and brand visibility across multiple business lines. This role is responsible for managing marketing initiatives that directly impact business growth, with a strong focus on performance marketing, lead acquisition, conversion optimization, and digital strategy. This is a hands-on role for a marketer who enjoys executing campaigns, analyzing performance data, developing creative strategies, and owning measurable business outcomes.
Responsibilities
- Develop and execute multi-channel marketing campaigns across paid search, local services advertising, social media, affiliate marketing, and traditional channels.
- Drive website optimization and local search visibility across multiple markets.
- Improve conversion rates throughout the customer journey, from ad engagement through lead generation and nurturing.
- Create and manage marketing content, including landing pages, email campaigns, case studies, sales materials, and other promotional assets.
- Manage marketing budgets, reporting, analytics, attribution models, and performance dashboards.
- Oversee social media strategy and content planning.
- Partner with sales and business leaders to support growth initiatives and revenue objectives.
- Collaborate with external vendors and agencies to drive measurable marketing performance.
- Support industry events, trade shows, and community engagement activities as needed.
Qualifications
- 4+ years of experience in growth marketing, demand generation, digital marketing, or a related field.
- Proven success generating leads and driving measurable business growth.
- Experience managing PPC, SEO, and digital marketing vendors.
- Strong analytical mindset with the ability to interpret data and make informed recommendations.
- Experience managing budgets and reporting on marketing performance.
- Highly organized and able to manage multiple projects and priorities simultaneously.
- Hands-on experience with CMS platforms, website updates, landing pages, and conversion optimization.
- Strong copywriting, content creation, and creative development skills.
Required Skills
- Growth marketing, demand generation, and digital marketing expertise.
- Lead generation and measurable business growth experience.
- PPC and SEO management.
- Data analysis and performance reporting.
- Budget management.
- Project and priority management.
- CMS, website updates, landing pages, and conversion optimization.
- Copywriting, content creation, and creative development.
Preferred Skills
- Experience with traditional media channels such as television, radio, print, or out-of-home advertising.
- Familiarity with CRM, marketing automation, or customer lifecycle platforms.
- Experience marketing within construction, industrial, engineering, home services, or related industries.
- Knowledge of call tracking, attribution, and marketing automation technologies.
- E-commerce or online purchasing experience.
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
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