Experience Required: 7+ Years
Required: Should have hands-on experience in both graphic designing and video editing, along with proficiency in using Generative AI tools.
Job Responsibilities:
Own the brand's visual language across all touchpoints — social, website, campaigns, emailers, packaging, presentations, and print.
Conceptualize and design high-impact creatives that support marketing, product launches, and campaigns.
Familiarity with Gen AI Tools: Basic knowledge of Gen AI tools used for creating animated assets and sketches.
Translate briefs into compelling layouts, graphics, illustrations, and digital assets.
Create mood boards, design mock-ups, and visual templates for recurring content.
Collaborate with writers, UI/UX designers and marketers to deliver cohesive output.
Maintain brand guidelines and ensure visual consistency across projects.
Oversee art direction for shoots, video productions, and high-value campaign creatives.
Stronger capability in video-led content creation, especially AI-led videos, shoot-based edits, and stock-led video formats
Requirements:
Bachelor's degree in Graphic Design, Visual Arts, Fine Arts, or related field.
4+ years of proven experience in creative/art direction or as a visual designer.
hands-on with video production and editing, with a strong command over tools used for transitions, motion, pacing, stock footage integration, sound design, and overall video storytelling.
candidate should be able to independently edit videos, enhance shoot-based footage, work with stock assets, add relevant transitions and effects, and create polished outputs aligned with the current fast paced brand requirements.
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, In Design, After Effects), Figma, Canva, etc.
Strong grasp of color theory, typography, layout design, and composition.
Experience in both static and motion design.
Ability to multitask and manage deadlines in a fast-paced environment.
Experience working in branding or advertising agencies.
Exposure to marketing for digital products, education brands, or tech companies.
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