The Growth & Sales Lead - Catering is responsible for driving sales growth and business development for Diet Delights Catering, with a strong focus on corporate, B2B, event, and recurring catering opportunities. The role will lead the sales team, manage key client relationships and the sales pipeline, develop strategies to achieve revenue targets, and identify new opportunities to expand the catering business.
Responsibilities
- Drive daily, weekly, and monthly sales targets and revenue performance for the catering business, taking timely action to address performance gaps.
- Lead, coach, and develop the sales team to achieve and exceed KPIs, including training on negotiation, closing, objection handling, upselling, and account management.
- Develop and convert corporate and B2B business opportunities, including office catering, meetings, corporate functions, events, and bulk catering.
- Identify and develop new business opportunities with companies, offices, event organizers, venues, hospitality businesses, cafés, and other commercial clients.
- Build and maintain a strong sales pipeline and oversee the CRM, lead allocation, quotations, follow-ups, and sales reporting.
- Prepare and review accurate quotations, proposals, packages, and commercial offers to improve conversion and average order value.
- Develop and implement sales strategies to increase new business, repeat orders, long-term contracts, and recurring catering accounts.
- Represent Diet Delights Catering in client meetings, site visits, networking activities, and relevant industry events to strengthen business relationships and generate leads.
- Analyze CRM and sales reports to identify market trends, performance gaps, and opportunities for business growth, and ensure accurate reporting of sales KPIs.
- Coordinate with operations to ensure a smooth handover of confirmed orders, while supporting the recruitment and onboarding of new sales team members as the business grows and performing other duties as assigned by management.
Qualifications
- Minimum 3 years of proven sales experience, preferably in catering, events, hospitality, F&B, corporate sales, or B2B sales
- Proven track record of achieving or exceeding sales targets
- Experience managing and motivating a sales team
- Strong knowledge of CRM systems, Excel, sales funnels, and reporting
- Strong communication, negotiation, and relationship-building skills
- Fluent in English; Arabic is a strong advantage
- Highly energetic, competitive, target-driven, and results-oriented
- Valid Qatar driving license is required
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