Digital Illustrator
Location: Gurugram, Haryana
Role Overview
We are looking for a Digital Illustrator to join the creative team and bring ideas to life through distinctive, engaging, and original visual storytelling. The role will focus on creating digital illustrations and visual assets for campaigns, social media, websites, e-commerce, marketing communication, product storytelling, and other consumer-facing touchpoints.
You will work closely with Creative, Marketing, Content, and Business teams to translate briefs into visually compelling concepts. The ideal candidate combines strong illustration fundamentals with an understanding of digital platforms, consumer behaviour, and contemporary visual trends.
Key Responsibilities
- Create original digital illustrations, artwork, characters, icons, compositions, and visual concepts for digital and marketing ecosystem.
- Translate creative briefs, campaign ideas, product stories, and brand themes into engaging illustrations.
- Develop illustrations for social media posts, digital campaigns, websites, apps, e-commerce pages, banners, emailers, marketing assets, and other digital formats .
- Create artwork that supports product storytelling across consumer categories.
- Adapt and resize illustrations across multiple formats, screen sizes, platforms, and campaign requirements while maintaining visual consistency.
- Collaborate with graphic designers, copywriters, content teams, marketers, and business stakeholders to develop integrated creative concepts.
- Contribute original visual ideas during campaign ideation and creative brainstorming sessions.
- Maintain consistency in illustration style, colour language, visual hierarchy, and brand identity across assigned projects.
- Create multiple creative variations and iterations based on feedback while maintaining quality and turnaround timelines.
- Stay updated on emerging illustration styles, digital design trends, social media aesthetics, and evolving consumer visual preferences.
- Organise and maintain editable artwork, source files, assets, and design libraries for efficient reuse and future adaptations.
- Manage multiple creative briefs simultaneously and deliver high-quality work within agreed timelines.
Creative & Technical Skills
Must-Have
- Strong fundamentals in digital illustration, drawing, composition, colour theory, perspective, and visual storytelling .
- Ability to develop original concepts rather than relying primarily on templates or stock assets.
- Strong understanding of composition, colour, typography, proportions, and visual hierarchy .
- Proficiency in creating digital illustrations suitable for consumer-facing digital platforms.
- Ability to adapt illustration styles and artwork for different formats, campaigns, audiences, and brand requirements.
- Strong attention to detail with an eye for visual consistency and finishing quality.
- Ability to interpret creative briefs and convert abstract ideas into clear visual concepts.
- Good understanding of digital content requirements for social media and e-commerce.
Good-to-Have
- Experience creating illustrations for consumer brands, D2C, e-commerce, lifestyle, gifting, fashion, food, entertainment, or other digital-first businesses .
- Motion illustration or basic animation skills.
- Experience with illustration systems, character design, iconography, or visual asset libraries.
- Understanding of UI/digital product environments and basic design systems.
- Familiarity with AI-assisted creative tools and workflows for ideation, exploration, reference generation, or creative experimentation.
- Experience with packaging or print applications would be an advantage.
Software / Tools
Proficiency in relevant digital illustration and design tools such as:
- Adobe Illustrator
- Adobe Photoshop
- Procreate or equivalent digital drawing tools
Working knowledge of Figma and/or After Effects is a plus, depending on the candidate's area of expertise.
Candidates do not need to be experts across every tool; strong illustration ability and portfolio quality are the primary requirements.
Required Experience & Qualifications
- Bachelor's degree/diploma in Fine Arts, Applied Arts, Illustration, Graphic Design, Visual Communication, Animation , or a related creative discipline is preferred.
- Relevant professional experience in digital illustration or visual content creation for brands, campaigns, social media, e-commerce, websites, or marketing communication.
- Candidates with strong portfolios and relevant freelance/studio experience may also be considered.
- Experience requirements can be evaluated based on the quality and relevance of the candidate's portfolio.
What We're Looking For
We are looking for someone who is visually curious, concept-driven, detail-oriented, and comfortable turning ideas into original artwork .
You should be able to balance creativity with commercial requirements and understand that illustrations need to work not only as individual artworks but also as part of campaigns and consumer experiences.
The ideal candidate should be:
- Strong in visual storytelling and creative problem-solving.
- Comfortable experimenting with different illustration styles and approaches.
- Highly attentive to detail, proportions, composition, and finishing.
- Adaptable and receptive to creative feedback.
- Comfortable working with multiple stakeholders and managing competing priorities.
- Able to work at speed without compromising creative quality.
- Curious about evolving digital aesthetics, platforms, and consumer trends.
Portfolio Requirements
A strong portfolio is essential .
Candidates should showcase:
- Original digital illustrations and concept development.
- Character design, objects, environments, or other relevant illustration work.
- Examples of work created for brands, campaigns, social media, websites, e-commerce, or marketing communication , where available.
- Range and adaptability of illustration styles.
- Understanding of colour, composition, typography, and visual storytelling.
- Before/after iterations or brief-to-final examples, where possible.
- Examples demonstrating how artwork has been adapted across different digital formats.