Inbound Marketing Specialist

A&A Associate is looking for a proactive and customer-focused Inbound Marketing Specialist to join our team in Dubai.

The ideal candidate will be responsible for managing inbound enquiries across WhatsApp, email, phone calls, and social media , engaging with potential customers, qualifying leads, and ensuring that qualified opportunities are promptly assigned to the appropriate Sales team through Zoho CRM .

Key Responsibilities

• Manage and respond to inbound enquiries received through WhatsApp, email, phone calls, social media, and other digital channels .
• Support WhatsApp and email marketing campaigns by sending campaign messages, monitoring responses, and engaging with interested prospects.
• Follow up with campaign respondents to understand their requirements and identify potential business opportunities.
• Monitor incoming emails and ensure enquiries are responded to promptly and professionally.
• Review comments, direct messages, and enquiries across social media platforms and engage with potential customers.
• Identify customer needs through effective questioning and communication.
• Qualify leads based on the company’s defined criteria, including requirements, business needs, location, budget, and potential fit.
• Accurately update lead information, communication history, status, and follow-up activities in Zoho CRM .
• Create and maintain accurate lead and opportunity records while ensuring there are no duplicate or incomplete entries.
• Assign qualified leads to the appropriate salesperson based on predefined allocation guidelines.
• Coordinate with the Sales team to ensure smooth and timely lead handover.
• Monitor lead follow-ups and ensure enquiries are not missed or left unattended.
• Attend inbound calls and WhatsApp enquiries as required and provide relevant initial information to prospective customers.
• Maintain a professional and customer-friendly approach across all communication channels.
• Track recurring enquiries, customer responses, and lead trends and share relevant feedback with the Marketing and Sales teams.
• Support the Marketing and Sales teams in improving lead response time, qualification, and conversion processes.

Requirements

• 1-3 years of experience in inbound marketing, lead generation, customer service, telesales, inside sales, or a similar role.
• Experience handling enquiries through WhatsApp, email, phone, and social media platforms .
• Familiarity with Zoho CRM or any other CRM system .
• Strong communication and customer-handling skills.
• Ability to ask the right questions and effectively qualify potential customers.
• Good understanding of lead management and sales handover processes.
• Strong follow-up and coordination skills.
• Ability to manage multiple conversations and enquiries simultaneously.
• Good organizational skills with strong attention to detail.
• Responsive, proactive, and comfortable working in a fast-paced, target-oriented environment.
• Good written and verbal English communication skills .

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