Rute is an online portal (WIP), that curates furniture for living and working spaces from Indian companies and across Europe.
Role Overview
This Management Trainee position focuses on developing Rute;s consumer-facing content strategy, building a design knowledge library, and creating engaging material to attract homeowners to the platform.
Location: Mumbai. Employment Type: Full-Time
Key Responsibilities
Knowledge Library Creation: Research, draft, and assemble a comprehensive library of knowledge covering furniture styles, materials, care guides, and design trends for end customers.
Homeowner Attraction & Engagement: Develop inspiring site copy, room guides, and consumer-focused editorial details specifically designed to bring homeowners to the platform and keep them engaged.
Content & Taxonomy Alignment: Translate complex product attributes (such as specific visual finishes, dimensions, and structural details) into user-friendly copy and guides for everyday consumers.
Cross-Functional Collaboration: Partner with the internal design indexing team and digital marketing specialists to align database information with consumer search behavior.
Resource Optimization: Keep content up to date with seasonal design trends, new product categories, and emerging home decor practices.
Qualifications & Requirements
Master’s degree or Post-Graduate Diploma in Advertising & Marketing Communications,or Digital Marketing & Brand Strategy, or Communications Management
Core Competencies: Exceptional written communication, storytelling ability, and a keen eye for aesthetic home design.
Attributes: High attention to detail, creative initiative, and an eagerness to learn in a fast-paced environment.
Generative AI & Visual Curation Tools: Hands-on familiarity with tools like Midjourney, Gemini, mnml.ai, or Nano Banana for visual search testing,
Digital Marketing & Analytics: Basic working knowledge of Meta Ads Manager, Meta Pixel, and Google Analytics to evaluate agency campaign metrics, retargeting performance, and user traffic.
Stipend will depend on the candidate
How to apply
Please email your resume to:
Mention a) Expected Stipend b) Institute & c) Program in the email body
Subject Line: "Your name :Application for Management Trainee - Digital"