Tata Play is India's leading DTH brand with over 15 million subscribers across the country. Staying true to its commitment of making tomorrow better than today, Tata Play’s growth over the years has been cemented by many innovations and enhancements. Tata Play offers over 50 services (Tata play curated entertainment channels – across genres and across languages), New broadcast channels enriching the entertainment experience for viewers. To extend this experience beyond the television screen, the Tata Play mobile app enables subscribers to manage their account and access live TV channels on the go, ensuring seamless entertainment anytime, anywhere.
Who we are looking for:
We are actively seeking a creative and analytical mind to drive subscriber communications to upsell broadcaster products, value- added services available on Tata Play. Experience with AI-based communication or analytical tools would be an added advantage. The ideal candidate must have hands on experience in building consumer-facing brands, developing effective communications that leverage data and insights, managing agencies to direct and manage development of multiple campaigns & flawless execution of campaigns across Tata Play owned media. This role is highly collaborative in nature & the ideal candidate would be someone who enjoys working with people & interacting with multiple stakeholders to solve creative & business problems.
KEY DUTIES & RESPONSIBILITIES
• A self-motivated marketeer with a sharp analytical mindset, adept at interpreting consumer behavior, evaluating campaign performance, and monitoring industry shifts to proactively recommend communication strategies
• Conceptualize clear brief that help guide and direct partner agencies to develop creatives that are relevant and clutter breaking
• Highly proficient in conceptualizing and development of sharp and impactful creatives – principles of art, layout and relatable copy as per consumer medium/channel
• Collaborate closely with marketing teams to ensure alignment of business objectives, understand promotional plans while sharing a sharp communication perspective
• Influencing and managing expectations from senior stakeholders and cross functional teams - Marketing, content, NPD, customer operations
• Closely tracking KPIs on products and business allocated to you, to monitor efficiency & effectiveness of communication & recommend improvements
• Data analysis to dig out learnings and developing hypothesis for testing
Educational Qualification- Full-time PGDBA/MBA
Experience - 3-4 years of related work experience.
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