The Multi-Property Assistant Social Media Manager is an integral member of the Marketing & Communications team, responsible for supporting the development and execution of social media and digital communications across assigned properties. Working under the leadership of the Director of Marketing & Communications, the role supports the creation of engaging, on-brand content that strengthens the hotels’ online presence, drives awareness, engagement and consideration, and supports commercial objectives across Rooms, Food & Beverage, Spa, Weddings and Events.
The role works closely with hotel operations, Food & Beverage, Sales, Revenue Management, eCommerce and external creative and media partners to ensure consistent, relevant and compelling communication across social media channels.
CANDIDATE PROFILE
Education and Experience
Required:
2-year degree from an accredited university in Marketing, Communications, Public Relations, Business Administration or related major and 2 years’ experience in marketing, communications, digital marketing, social media or related professional area; hospitality experience preferred.
OR
4-year bachelor's degree in Marketing, Communications, Public Relations, Business Administration or related major; 2 years’ experience in marketing, communications, digital marketing, social media or related professional area; hospitality experience preferred.
Strong understanding of social media platforms, content creation and digital marketing trends.
Experience managing social media accounts for a hospitality, lifestyle, F&B or consumer-facing brand is preferred.
CORE WORK ACTIVITIES
SOCIAL MEDIA STRATEGY & MANAGEMENT
Owns and manages the day-to-day social media presence across assigned properties and channels.
Develops and executes social media strategies aligned with the hotels’ overall marketing, communications and commercial objectives.
Establishes and maintains long-lead editorial and content calendars across all relevant social media platforms.
Creates, curates and publishes engaging content across Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
Develops engaging copy, captions, Stories, Reels and other short-form content tailored to each platform and target audience.
Ensures social media content reflects the individual identity and positioning of each property while remaining aligned with Marriott brand standards and voice.
Develops and executes social media campaigns supporting Rooms, Food & Beverage, Spa, Weddings, Events and other hotel initiatives.
Identifies opportunities to create relevant, timely and engaging content based on hotel activity, guest experiences, trends and seasonal moments.
Monitors social media trends, platform developments and competitor activity and incorporates relevant opportunities into the social media strategy.
Continuously evaluates and optimizes content and channel performance to improve reach, engagement and conversion.
COMMUNITY MANAGEMENT & ONLINE REPUTATION
Manages active and engaged online communities across the hotels’ social media channels.
Monitors and responds to comments, messages, mentions and online conversations in a timely and brand-appropriate manner.
Proactively identifies guest feedback, positive mentions and potential issues across social media and escalates where appropriate.
Leads proactive social listening and supports online reputation management across relevant channels.
Ensures guest interactions and responses are consistent with hotel communication standards and brand guidelines.
CONTENT PRODUCTION & CREATIVE
Leads the planning and coordination of photography and video shoots for monthly, seasonal, festive and promotional campaigns.
Works closely with Operations, Food & Beverage and other departments to identify and develop compelling content opportunities.
Coordinates with photographers, videographers, designers, creative agencies and other external partners to produce high-quality visual and written content.
Develops clear creative briefs and ensures content is delivered according to agreed timelines and campaign requirements.
Maintains an organized library of approved photography, video and other digital assets.
Identifies opportunities to maximize and repurpose content across multiple platforms and campaigns.
Ensures all social media and digital content meets brand standards and required approval processes.
INFLUENCER & MEDIA ENGAGEMENT
Develops and maintains relationships with relevant local influencers, content creators and media contacts.
Identifies and evaluates influencers and content creators aligned with the hotels’ positioning, target audiences and commercial objectives.
Coordinates influencer collaborations, hosted experiences, content partnerships and social media activations.
Manages influencer deliverables and ensures agreed content is received and published as required.
Tracks influencer and media coverage and reports on relevant social media exposure and results.
Supports PR and communications activities by identifying opportunities to amplify hotel news, events, activations and announcements through social media.
DIGITAL MARKETING & CAMPAIGN SUPPORT
Develops and executes social media campaigns that support hotel marketing and revenue-generating initiatives.
Works closely with Food & Beverage, Sales, Rooms, Spa and Events teams to translate commercial promotions into compelling social media content.
Leads the social media promotion of F&B activations, seasonal campaigns, weddings, events, spa offerings and room promotions.
Coordinates with eCommerce and Revenue Management teams to ensure social media communications and promotional messaging are aligned with current offers and business priorities.
Coordinates with media and advertising agencies on paid social media campaigns and digital activations.
Monitors paid and organic campaign performance and recommends opportunities for optimization.
Ensures all advertising and promotional content published through social media channels is accurate, approved and aligned with brand standards.
REPORTING & PERFORMANCE
Develops and maintains regular social media performance reports across assigned properties.
Tracks key performance indicators including reach, engagement, audience growth, content performance and campaign results.
Provides insights and recommendations based on social media performance, audience behavior and emerging trends.
Communicates key social media results, opportunities and challenges to the Director of Marketing & Communications and relevant stakeholders.
Uses performance data and insights to continuously refine content and social media strategies.
GENERAL
Acts as the primary point of contact for social media across assigned properties.
Partners with the Director of Marketing & Communications to ensure social media activity supports the overall hotel marketing and communications strategy.
Works collaboratively with property and above-property Marketing, eCommerce and Revenue Management teams.
Supports the development and execution of integrated hotel marketing and communications activities where required.
Maintains strong awareness of hospitality, lifestyle, digital marketing and social media trends.
Performs other marketing and communications duties as assigned by the Director of Marketing & Communications.
At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated.Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
Marriott Hotels strive to elevate the art of hospitality, innovating at every opportunity while keeping the comfort of the oh-so-familiar all around the globe. As a host with Marriott Hotels, you will help keep the promise of "Wonderful Hospitality. Always." by delivering thoughtful, heartfelt, forward-thinking service that upholds and builds upon this living legacy. With the name that's synonymous with hospitality the world over, we are proud to welcome you to explore a career with Marriott Hotels. In joining Marriott Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.
JW Marriott is part of Marriott International's luxury portfolio and consists of more than 100 beautiful properties in gateway cities and distinctive resort locations around the world. JW believes our associates come first. Because if you're happy, our guests will be happy. JW Marriott associates are confident, innovative, genuine, intuitive, and carry on the legacy of the brand's namesake and company founder, J.Willard Marriott. Our hotels offer a work experience unlike any other, where you'll be part of a community and enjoy true camaraderie with a diverse group of co-workers. JW creates opportunities for training, development, recognition and most importantly, a place where you can pursue your passions in a luxury environment with a focus on holistic well-being. Treating guests exceptionally starts with the way we take care of our associates. That's The JW Treatment. In joining JW Marriott, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.
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