A leading global fintech firm is seeking a Paid Search Lead to join its high-performing digital marketing team in Dubai. This is a unique opportunity for an experienced performance marketer to shape and execute cutting-edge paid search strategies across multiple geographies within a dynamic and fast-paced environment.
About the Role: As the Paid Search Lead, you will be responsible for planning, managing, and optimizing global user acquisition campaigns through search engines. Working collaboratively with cross-functional teams, including social media and programmatic marketing, you will drive retail client growth through innovative campaign execution and data-led decision-making.
Key Responsibilities: - Develop, launch, and continuously optimize always-on SEM campaigns focused on achieving commercial KPIs.
- Analyze campaign performance, conduct A/B testing, and refine strategies based on historical performance, market trends, and regional insights.
- Monitor campaign delivery, address underperformance, and resolve technical issues related to tracking, tagging, or creative delivery.
- Manage and traffic various ad formats in the ad-server to meet required specifications.
- Leverage the organization’s mar-tech stack, including CRM and CDP tools, to enhance audience targeting and campaign effectiveness.
- Maintain publisher and technology partner relationships, while identifying new growth opportunities.
- Support finance and reconciliation processes related to campaign spend and vendor management.
Key Skills & Competencies: - Advanced knowledge of Google Ads and paid search ecosystem.
- Strong grasp of attribution, ad-serving, and campaign optimization best practices.
- Analytical mindset with high proficiency in Excel and data interpretation.
- Ability to operate within an integrated, multi-channel marketing setup (e.g., paid social, programmatic).
- Adaptable and responsive to shifting business priorities.
- Detail-oriented, proactive, and results-driven.
Qualifications & Experience: - Bachelor’s degree in a relevant field (marketing, analytics, business) is preferred but not mandatory.
- Minimum of 4 years of hands-on campaign management experience on the buy-side (agency, in-house desk, or ad-tech firm).
- Proven success managing campaigns on Google Ads; familiarity with managing Meta (Facebook/Instagram) campaigns is a plus.
- Experience with fintech or other highly regulated industries is advantageous.
- Knowledge of or willingness to learn SQL is a plus.
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