Role overview Grow Melodica's musical instruments business across the UAE through product marketing, retail initiatives, partnerships and new B2C, B2B and institutional sales opportunities. Turn campaigns and customer experiences into measurable enquiries, conversions and revenue.
Key responsibilities - Develop quarterly and annual product marketing and business development plans aligned with instrument sales goals.
- Identify customer segments, institutional buyers and new commercial opportunities; build and progress a qualified partnership and sales pipeline.
- Secure relationships with schools, universities, malls, corporates, hotels and communities that generate product sales opportunities.
- Plan and execute instrument demonstrations, workshops, pop-ups, exhibitions and seasonal promotions with clear commercial objectives.
- Work with retail, marketing and ecommerce teams on product positioning, campaign messaging, in-store visibility and follow-up of generated leads.
- Coordinate campaign and activation delivery, negotiating partner terms and managing agreed budgets and resources.
- Track revenue, lead quality, conversion, footfall and activation return; adjust activity based on results and commercial value.
- Monitor competitors and customer needs; recommend relevant product, category and market opportunities.
Experience and qualifications - At least eight years of relevant experience in product marketing, business development, retail sales, partnerships or commercial roles.
- Evidence of increasing product sales through partnerships, activations or retail growth initiatives.
- Musical instruments, consumer electronics, premium retail, lifestyle products or comparable product-business experience preferred.
- Valid UAE driving licence, own car and willingness to travel across the UAE. An established UAE partner network is advantageous.
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