Sales Manager

About the Role

We are seeking an experienced Sales Manager with a strong FMCG or Food & Beverage / food-service background to drive revenue growth across Dubai and the wider GCC. Based in Dubai, you will own the sales strategy for your portfolio, lead and develop a sales team, and build lasting relationships with distributors, retailers, and key accounts. This is a target-driven, high-ownership role for a commercially sharp manager who knows the UAE and GCC market inside out.

Key Responsibilities

• Develop and execute the sales strategy to achieve revenue, volume, and profitability targets across Dubai and the GCC.
• Manage, coach, and motivate a sales team to meet and exceed individual and collective targets.
• Build and maintain strong relationships with distributors, wholesalers, retailers, and key food-service accounts (HORECA).
• Identify and win new business opportunities, channels, and accounts within the FMCG / F&B sector.
• Negotiate trade terms, pricing, promotions, and annual agreements with key customers.
• Monitor market trends, competitor activity, and consumer demand to adjust plans and stay ahead.
• Manage the sales pipeline and forecasting, and deliver accurate reporting to senior management.
• Work closely with marketing, supply chain, and finance to ensure product availability and smooth execution.
• Oversee route-to-market, distribution coverage, and merchandising standards across the territory.
• Control the sales budget and ensure strong return on trade spend and promotional investment.

Required Qualifications & Experience

• Experience: Minimum 5 years of sales experience, with proven success in the FMCG or Food & Beverage / food-service sector.
• Market knowledge: Strong knowledge of the UAE and wider GCC market, channels, and customer base.
• Track record: Demonstrated track record of meeting and exceeding sales targets and growing accounts.
• Channels: Experience managing distributors, retail, and/or HORECA channels.
• Leadership: Proven people-management experience leading a sales team.
• Language: Fluent English — excellent communication and negotiation skills.
• Education: Bachelor's degree in Business, Sales, Marketing, or a related field (or equivalent experience).
• Mobility: Valid UAE driving licence.

Preferred / Nice to Have

• Working knowledge of Salesforce or a similar CRM (a plus, but not mandatory).
• Arabic language skills (spoken and/or written).
• Existing network of distributor and key-account contacts in the UAE / GCC.
• Experience launching new products or entering new markets.

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