Senior Product Manager Product Branding & Marketing

About the Role

We are looking for an experienced Senior Product Manager to lead the branding marketing business development and commercial growth of an AI-powered application-building platform The candidate will be responsible for developing the product s brand identity planning marketing strategies identifying business opportunities acquiring customers building partnerships and establishing the product as a strong brand in the market The ideal candidate must have strong business knowledge marketing expertise leadership skills and experience in launching and growing software products

Key Responsibilities

• Product Branding amp Positioning
  • Develop the product s brand identity and market positioning
  • Create strategies to establish the product as a recognized brand
  • Plan product launches promotional campaigns and brand awareness activities
  • Ensure consistent branding across websites social media and marketing materials
• Product Marketing
  • Develop and execute comprehensive product marketing strategies
  • Manage digital marketing campaigns social media marketing and online promotions
  • Identify target customers and develop effective marketing plans
  • Prepare product presentations promotional materials and marketing content
  • Monitor marketing performance and optimize campaigns
• Business Development
  • Identify new business opportunities and potential customer segments
  • Develop strategies to acquire customers and increase revenue
  • Build relationships with corporate clients business partners and stakeholders
  • Explore new markets strategic partnerships and expansion opportunities
  • Develop business proposals and commercial strategies
• Product Strategy amp Management
  • Develop the product roadmap based on market demand and customer feedback
  • Understand customer requirements and recommend new features
  • Coordinate with technical teams to ensure the product meets business needs
  • Plan product demonstrations launches and customer onboarding
  • Monitor product performance and recommend improvements
• Sales amp Revenue Growth
  • Develop sales strategies pricing models and subscription plans
  • Generate leads and convert prospects into paying customers
  • Identify opportunities to increase recurring revenue and customer retention
  • Monitor sales performance and achieve agreed business targets
• Market Research amp Competitor Analysis
  • Research market trends customer needs and competing products
  • Identify market opportunities and product differentiation strategies
  • Recommend new business models and marketing approaches
  • Use customer feedback and market data to improve product performance
• Team Leadership amp Reporting
  • Coordinate product marketing sales and technical teams
  • Set targets and monitor team performance
  • Manage marketing budgets and business development activities
  • Prepare regular reports on marketing results customer acquisition and revenue growth

Preferred Qualifications

• Experience launching and scaling AI-powered software products
• Experience developing a new product brand from the initial stage
• Knowledge of subscription-based business models and digital platforms
• Experience in B2B marketing strategic partnerships and market expansion
• Proven track record of achieving business growth and customer acquisition targets

Key Performance Indicators KPIs

• Successful product branding and market positioning
• Successful product launch and market penetration
• Growth in qualified leads and paying customers
• Achievement of marketing and revenue targets
• Improvement in brand awareness and customer engagement
• Development of strategic partnerships
• Customer retention and recurring revenue growth

Required Qualifications

• Bachelor's degree in Business Administration, Marketing, Information Technology, or a related field
• Minimum 10 years of relevant professional experience in product management, product marketing, branding, or business development.
• Proven experience in launching, marketing, and growing software or technology products.
• Strong understanding of digital marketing, brand strategy, and customer acquisition.
• Experience in business development, sales strategy, and revenue generation.
• Knowledge of AI-powered applications and software-as-a-service (SaaS) business models.
• Excellent leadership, communication, negotiation, and presentation skills.
• Ability to manage product branding, marketing, and business growth independently.