Senior public relations account executive

This position manages and drives front-line client relationships, provides strategic and tactical advice, and is responsible for the implementation of communications solutions. This position also serves as the day–to-day contact with key journalists/influencers on behalf of the client. As a key contributor on an account team, an AE may manage and mentor AAEs, ACs and interns. This role is based in Mumbai, India.

Serve as day-to-day contact with influential on client’s behalf Conduct research, understand and anticipate journalists/influencers interests, needs and preferences in order to provide value-added service to editors, to brief clients and to ultimately build relationships Proactively negotiate client inclusion in coverage and propose story ideas, benchmark criteria for product reviews, educate on broader marketplace themes and schedule meetings Facilitate press meetings, press events and lead press/analysts tours. Keep the flow of the client presentation and interview on track. Provide influential with relevant information and resources Understand the client’s business and industry by reading business plans and key publications, researching the marketplace, attending meetings, and asking questions Develop and present PR plans that clarify business goals, situation analysis, challenges, solutions, measurement criteria and fiscal planning Develop organized professional written materials and email that provide “value-add” relevance to client’s business Understand and meet company’s guidelines on best business practices including utilization, daily timesheets, accurate billing, timely expense reports etc Add information to database based on coverage, contact with and research of influential.

Requirements Degree in Communications, Journalism or Marketing is preferred At least 2 years’ experience in PR, preferably in an agency setting Demonstrated experience managing client relationships Good understanding of what media values. Ability to establish business press editor and analyst relationships Excellent writing skills with track record in drafting and preparing press materials Strong time management skills and able to meet and fulfil editorial deadlines Capable in managing multiple projects/events simultaneously under set deadlines A good team player with ability to deal with all level of individuals Excellent interpersonal and communication skills in both written and spoken English Proficient in computer and general business applications such MS Office Location - Andheri West, Mumbai.