Social Media Manager

Role Purpose

element MEA is supporting a well-established Dubai-based integrated creative agency in appointing an experienced Social Media Manager The agency works with leading government corporate and consumer brands across the UAE and wider GCC Its capabilities span advertising experiential marketing brand communications social media digital campaigns content production and large-scale activations The successful candidate will join a multidisciplinary agency environment and manage the complete social media function for a portfolio of client accounts The agency s identity will be shared with shortlisted candidates during the recruitment process

Key Responsibilities

Social Media Strategy

Develop annual quarterly and campaign-specific social media strategies for assigned client accounts Build platform-specific strategies aligned with client business objectives audience behaviour and marketing priorities Recommend the appropriate channel mix content pillars publishing cadence and engagement approach Translate wider brand and marketing strategies into practical social media plans Present strategies recommendations and campaign opportunities to clients and internal teams Regularly review and refine strategies based on platform changes audience insights and campaign performance

Campaign Planning and Integrated Marketing

Develop social media campaigns that support wider advertising experiential digital PR and activation initiatives Collaborate with Strategy and Creative teams to strengthen the role of social media within integrated campaigns Create detailed campaign rollout plans across multiple platforms and audience segments Ensure online content supports and amplifies on-ground events activations and brand experiences Identify real-time content and audience-engagement opportunities during live campaigns and events Coordinate campaign timelines deliverables approvals and publishing schedules

Content Planning and Management

Develop monthly and campaign-specific content calendars aligned with client priorities and marketing objectives Prepare clear creative briefs for Designers Copywriters Photographers Videographers Animators and Motion Designers Manage content development from initial concept through production approval and publishing Ensure content is platform-native audience-focused and consistent with client brand guidelines Maintain the appropriate balance between planned reactive educational promotional and engagement-led content Review content for accuracy quality tone platform suitability and cultural relevance Manage multiple client accounts while maintaining consistency and meeting deadlines

Community Management

Oversee daily community engagement across client social media channels Respond to comments direct messages enquiries and audience interactions in line with approved guidelines Develop response frameworks and escalation procedures for sensitive or high-risk issues Monitor online sentiment customer feedback and emerging reputational risks Escalate complaints crises or potentially damaging conversations promptly Develop engagement initiatives that encourage meaningful audience participation and community growth Ensure community management reflects each brand s tone of voice and service standards

Paid Social and Media Coordination

Collaborate with media specialists to plan and execute paid social media campaigns Recommend campaign objectives audience targeting budget allocation creative formats and platform selection Ensure alignment between organic content strategies and paid-media activity Monitor campaign performance and recommend adjustments to improve reach engagement leads or conversions Coordinate the development of campaign assets required for different audiences placements and media formats Support testing of messaging creative formats audiences and calls to action

Influencer and Creator Marketing

Identify influencers and content creators who are relevant to campaign objectives and brand positioning Manage influencer shortlisting assessment onboarding briefing approvals and content delivery Coordinate contracts timelines deliverables and internal or client approvals with the relevant teams Build productive long-term creator relationships that benefit client brands Monitor influencer content for quality brand alignment compliance and authenticity Measure influencer performance audience quality and campaign return on investment

Performance Analysis and Reporting

Develop performance dashboards for assigned client accounts Monitor key metrics including reach impressions engagement audience growth conversions click-through rate cost per result CPM and return on investment Prepare monthly quarterly and campaign-specific performance reports Move beyond reporting numbers by clearly explaining what changed why it changed and what should happen next Present results and recommendations confidently to clients Use performance insights to improve content targeting platform investment and future campaign planning Establish relevant benchmarks for each client platform and campaign type

Client Partnership

Act as a trusted social media advisor to assigned clients Participate in planning meetings campaign reviews workshops and content discussions Understand each client s commercial priorities audience challenges and approval processes Educate clients on platform developments audience behaviour emerging trends and digital opportunities Manage client expectations regarding timelines approvals content performance and platform limitations Identify opportunities to expand social media content influencer and integrated marketing services Build strong relationships while maintaining professional boundaries and clear accountability

Qualifications and Experience

Four to seven years of experience in social media management within an integrated, digital, creative or advertising agency.Proven experience managing social media activity for multiple brands or large client accounts.Strong understanding of Meta, LinkedIn, TikTok, YouTube, X, Snapchat and emerging platforms.Experience using tools such such as Meta Business Suite, Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics, Hootsuite, Sprout Social, Later or similar platforms.Experience working with influencers, content creators, paid-media teams and integrated campaigns.Strong presentation, reporting and client-management skills.Excellent written and verbal English. Arabic communication capability is highly desirable.Experience managing government, corporate, retail, hospitality, lifestyle or consumer-brand accounts would be advantageous.

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