Social seeder, Freelance

ITP Media Group (ITP) is one of the largest media companies in the Middle East with a portfolio of more than 80 brands. The company delivers quality up to date content to its readers viewers delegates and guests through digital print events awards video content social media platforms and social media influencers. These brands include major international and regional names such as Arabian Business Harpers Bazaar Arabia Esquire Middle East and Cosmopolitan Middle East .

ROLE OVERVIEW

ITP Luxury part of ITP Media Group is seeking a culturally fluent and platform-native Social Seeder to drive organic distribution early traction and audience momentum for our editorial and branded content. This role is responsible for ensuring content reaches the right communities creators and platforms at the right time generating authentic engagement and algorithmic lift beyond owned social channels.

The ideal candidate has a deep understanding of social ecosystems creator culture and community dynamics and is highly attuned to what content feels native versus promotional. This role sits at the intersection of social media audience growth and cultural intelligence supporting brand visibility reach and engagement objectives.

Requirements

KEY RESPONSIBILITIES

• Strategically seed content across relevant social platforms communities and off-channel environments including Instagram TikTok X LinkedIn WhatsApp Telegram Discord Reddit and niche forums.
  
• Identify build and maintain relationships with micro-creators taste makers community leaders and culture accounts aligned with our brands.
  
• Adapt messaging captions and framing to suit platform-specific norms and community etiquette.
  
• Drive early engagement and momentum during the critical post-publication window to maximize organic reach and algorithmic amplification.
  
• Coordinate closely with editorial social and audience teams to align seeding strategies with content priorities and campaign objectives.
  
• Monitor engagement velocity sentiment and share patterns and provide actionable feedback to inform future content and distribution strategies.
  
• Track and report on seeding performance including reach engagement and qualitative impact.
  
• Stay up to date with platform trends emerging communities and shifts in online culture relevant to our audiences.
  

SKILLS AND EXPERIENCE REQUIRED

• Proven experience in social media audience growth community management or creator relations.
  
• Strong understanding of major social platforms and emerging community spaces including how content travels organically across them.
  
• Excellent cultural intuition and judgment with the ability to identify what resonates with specific audiences and communities.
  
• Strong written communication skills with the ability to tailor tone and messaging across platforms.
  
• Highly organized proactive and comfortable managing multiple content streams simultaneously.
  
• Data-aware mindset with the ability to interpret engagement signals and translate insights into action.
  
• Experience working in media culture fashion entertainment or fast-moving digital environments is preferred.
  

Required Skills:

Proven experience in social media audience growth community management or creator relations. Strong understanding of major social platforms and emerging community spaces including how content travels organically across them. Excellent cultural intuition and judgment with the ability to identify what resonates with specific audiences and communities. Strong written communication skills with the ability to tailor tone and messaging across platforms. Highly organized proactive and comfortable managing multiple content streams simultaneously. Data-aware mindset with the ability to interpret engagement signals and translate insights into action. Experience working in media culture fashion entertainment or fast-moving digital environments is preferred.

Key Skills
Motivational Interviewing,Acute Care,Crisis Intervention,Behavioral Health,Intake Experience,Hospice Care,Case Management,Home Care,Child Welfare,Experience with Children,Social Work,Addiction Counseling
Employment Type : Full Time
Experience: years
Vacancy: 1