Sr Consumer Insights & Market Research Specialist - Small Domestic Appliances

About Midea America Corp

Midea America Corp., is one of the world’s largest home appliance brands, offering the most comprehensive selection of products in the world to fully serve the needs of day-to-day living at home, at work, or anywhere else you go. In North America we strive to aim high, put the customer first, transform and innovate the marketplace, utilizing our commitment, dedication, inclusion, and partnership with our teams. Midea America is a subsidiary of the Midea Group, a global company with over 150,000 employees and operations in more than 195 countries. As a publicly listed company, we are ranked #231 as a Fortune Global 500 company and offer one of the most comprehensive product portfolios in the industry.

Job Summary

This position supports research initiatives across Midea's SDA (Small Domestic Appliance) product categories, including air fryer, pressure cookers, fans, heaters, and coffee products. This role is ideal for a curious, hands-on individual with a background in appliances or building products, and experience in both primary consumer research and secondary market research.

You will be responsible for executing end-to-end qualitative and quantitative research projects that influence product development, marketing strategy, and customer experience. You will also support secondary market research (market sizing, segmentation, and trend forecasting) that informs product planning and business development. This role partners with product development and planning teams, focusing on demand-side and market-level research. A successful candidate will be adept at turning complex data into actionable insights, communicating findings clearly, and enjoying working in a fast-paced environment.

This position is full-time and fully on-site. Some domestic and occasional international travel is required.

Essential Job Responsibilities

• Lead participant recruitment strategies for consumer studies.
• create and follow learning and validation plans for multiple products across the category
• Oversee and manage external research vendors and maintain productive working relationships.
• Design and execute end-to-end qualitative and quantitative research.
• Develop and manage research tools such as discussion guides, surveys, screeners, and questionnaires.
• Conduct and facilitate focus groups, in-depth interviews (IDIs), ideation workshops, and real-world field testing.
• Conduct secondary market research covering market sizing, segmentation, and growth-trend analysis for SDA products and adjacent categories.
• Lead A&U, segmentation, and concept testing initiatives to validate new product ideas.
• Develop reports and presentations that translate research findings into clear, actionable recommendations, presenting them to both technical and non-technical audiences.
• Collaborate with global and local product, sales, marketing, and design teams on consumer and market research needs.

Education and Experience

• Bachelor's degree in Market Research, Psychology, Human Factors, Advertising, UX, Business, or a related field.
• 3+ years of hands-on experience in qualitative and quantitative research methodologies.
• Previous experience translating research insights into actionable business strategies.
• Experience or familiarity in both Front End Innovation (FEI) and NPD (New Product development).

Qualifications

• Demonstrated experience designing and executing qualitative and quantitative research studies.
• Working knowledge of desktop/secondary market research methods, including market sizing, segmentation, and trend analysis using industry, trade, and government data sources.
• Strong research design, project management, and data analysis/synthesis skills.
• Experience with DIY and hybrid survey platforms.
• Excellent written and verbal communication skills, with the ability to present technical findings to non-technical audiences.
• Strong interpersonal and cross-functional collaboration skills.
• Ability to manage multiple concurrent projects in a fast-paced environment.
• A strong internal motivation to make the best and highest quality product possible for the consumer.

Preferred Qualifications

• Master's degree in Market Research, Psychology, Human Factors, UX, Business, or related field.
• Experience within appliance, food, or small consumer electronics industry.

Disclaimer

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities. Duties, responsibilities, and activities may change at any time with or without notice.

EEO Statement

We are an equal opportunity employer and value diversity. All employment is decided based on qualifications, merit, and business need.