TV Ad Sales - Retail

Job Role: TV Ad Sales – Retail Clients

Location: Kolkata

About Company:

Republic Media Network – India’s leading media and broadcasting network, known for its cutting-edge content, credibility, and pan-India reach across television and digital platforms in English, Hindi, Bangla and Kannada.

Key Responsibilities:

1. Business Development & Revenue Generation

• Drive advertising revenue for Republic TV’s linear channels by identifying and acquiring new retail clients and direct advertisers across relevant categories.
• Develop and grow business with retail brands through up-selling, cross-selling, and customized media solutions.
• Identify high-potential retail accounts, regional brands, dealer networks, and emerging businesses to build a strong revenue pipeline.
• Consistently achieve and exceed assigned sales and revenue targets.

2. Client Relationship Management

• Build and maintain strong relationships with retail brands, business owners, marketing heads, brand managers, and decision-makers.
• Understand clients’ business objectives, target audiences, promotional calendars, and marketing requirements.
• Develop long-term partnerships with key retail accounts and identify opportunities for repeat and incremental business.
• Act as a trusted media partner by providing relevant market insights and advertising solutions.

3. Sales Strategy & Planning

• Develop account-level sales strategies for key retail clients and implement plans to maximize revenue.
• Identify opportunities around festive seasons, retail launches, regional campaigns, store openings, sales events, and promotional periods.
• Track market trends, competitor activity, consumer behaviour, and emerging retail categories to identify new business opportunities.
• Prepare and present customized media proposals and solutions based on client requirements.

4. Campaign Execution & Coordination

• Work closely with internal teams including Programming, Traffic, Operations, Creative, and Marketing to ensure smooth campaign execution.
• Coordinate with clients to ensure timely delivery of campaign requirements, creatives, schedules, and deliverables.
• Monitor campaign performance and client feedback to ensure high levels of client satisfaction.
• Resolve campaign-related issues proactively and maintain strong client relationships throughout the campaign lifecycle.

Key Requirements:

• 12+ years of relevant experience in Media Ad Sales, preferably with strong exposure to Retail/Direct Client Sales and Linear Television.
• Strong existing relationships with retail brands, regional businesses, consumer-facing companies, and key decision-makers.
• Proven track record of achieving advertising revenue and sales targets.
• Strong understanding of the retail advertising ecosystem, consumer markets, and regional business landscape.
• Excellent negotiation, communication, presentation, and relationship-management skills.
• Ability to independently identify new business opportunities and convert them into revenue.
• Proactive, self-driven, commercially driven, and target-oriented approach.

Why Join Us?

• Be part of a fast-paced, ideas-first content powerhouse.
• Work directly with some of the biggest retail brands and consumer businesses in India.
• Opportunity to create impactful, content-led advertising solutions for leading brands.
• Work with a powerful television and digital media network with pan-India reach.
• Merit-based, growth-oriented environment with pan-India career opportunities.