Who You Are
You are a strategic, customer-centric senior marketing leader with expertise across performance marketing, clienteling, brand marketing, social and influencer marketing, responsible for shaping and steering the customer experience and company’s brand presence, reputation, and client experience across all marketing and communications touchpoints in North America. You unify the vision of all areas of marketing to drive holistic audience engagement, measurable growth, and long-term client value aligned with the broader Global Marketing strategy.
The VP, Consumer Marketing sets the vision for how the brand shows up in North America across retail, wholesale and marketplace channels—emotionally, visually, and experientially—while ensuring every interaction is data-driven, personalized, and aligned to commercial priorities. Bringing together creative storytelling and analytical rigor, this role oversees teams that build brand equity, deepen customer loyalty, and optimize acquisition and retention.
Reporting to the Chief Marketing Officer, with dotted-line reporting to the President, North America, this role serves as a key member of the North America leadership team, connecting brand, customer, and commercial priorities to drive growth and business impact across the region.
What You’ll Do
Strategic Leadership & Enterprise Impact
- Define and lead the end‑to‑end consumer marketing strategy for North America across retail, wholesale, and marketplace channels, directly contributing to revenue growth, market share expansion, and brand equity.
- Translate global brand vision into a regionally differentiated, commercially impactful strategy across all consumer touchpoints.
- Operate as a key member of the North America leadership team, shaping business strategy through a marketing‑led, consumer‑first lens.
- Build and lead a high‑performing, multi‑disciplinary marketing organization, fostering accountability, innovation, and a performance culture.
- Partner cross‑functionally (Retail, Wholesale, Digital, Merchandising, Finance) to unlock growth opportunities and drive integrated execution.
Budget Ownership & Investment Strategy
- Own the full North America marketing investment strategy, dynamically allocating spend across the funnel to maximize commercial impact and long-term brand value.
- Establish rigorous frameworks for budget allocation, performance tracking, and ROI optimization.
- Lead forecasting and investment governance in partnership with Finance, ensuring disciplined, data-driven decision making.
Performance & Demand Generation
- Own end‑to‑end demand generation across acquisition, conversion, and retention, with clear accountability for traffic, revenue, and customer growth.
- Drive high-impact performance marketing strategies across all channels, continuously optimizing efficiency and scale.
- Build and scale social commerce and creator ecosystems, unlocking new revenue streams and consumer engagement models.
- Implement advanced measurement capabilities (MMM, MTA, experimentation frameworks) to inform investment decisions and accelerate growth.
- Partner closely with CRM team to develop the North America lifecycle marketing strategy to maximize customer lifetime value, retention, and frequency.
Brand Leadership & Go-to-Market Excellence
- Own regional brand equity, ensuring consistent, premium brand expression across all channels and markets.
- Lead the development and execution of integrated, 360° campaigns that deliver both brand impact and commercial return.
- Embed clienteling, social selling, and digital innovation into all brand initiatives to drive conversion alongside awareness.
- Ensure flawless go-to-market execution across key product launches, seasonal moments, and cultural activations.
Consumer Insights, Data & Marketing Effectiveness
- Champion a data-driven culture, leveraging insights to inform strategy, improve performance, and unlock growth opportunities.
- Lead the evolution of KPI frameworks to include emerging channels (clienteling, social commerce) and full-funnel impact.
- Embed a continuous improvement mindset across the organization: Plan → Execute → Learn → Scale.
Agency & Ecosystem Leadership
- Lead a best-in-class external ecosystem of agencies, platforms, and strategic partners.
- Drive innovation through partnerships, ensuring the brand remains at the forefront of marketing, media, and technology trends.
- Ensure strong governance, clear accountability, and measurable impact across all external investments.
You’ll Need to Have
- Bachelor’s degree required
- 15+ years of progressive consumer marketing experience
- Experience owning multimillion‑dollar budgets
- Experience within retail, luxury, fashion, beauty, consumer goods, or other relevant consumer-facing industries required.
- Deep fluency in marketing, clienteling, and social commerce
- Strong analytical expertise
- Proven track record of converting data-driven analytics to gain consumer insights, drive targeted digital campaigns, optimize user experience, and drive conversion.
- Hands-on experience in designing and driving digital campaigns using channels such as paid and natural search, social, mobile, email display, affiliate and retargeting.
We’d Love to See:
- Knowledge of most current digital technologies, trends, and tools
- Ability to think strategically, drive results, build a high-performance organization, continuously drive innovation and inspire the organization to achieve and exceed its objectives
- Strong leaderships skills with the ability to manage, engage, mentor and retain team
- Strong interpersonal skills and ability to effectively communicate complicated concepts and recommended courses of action to engage diverse audiences and influence senior executives
- MBA or Master’s Degree
MK Perks:
- Generous Paid Time Off & Holiday Schedule
- Summer Fridays
- Internal Mobility Across Brands
- Cross-brand Discount
- Exclusive Employee Sales
- Fav 5 Cards (MK Discount for friends and family)
- 401k Match
- Paid Parental Leave
- Thrive Wellness Program
- Commuter Benefits
- Gym Discounts
At Capri, we are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences. Capri is proud to be an equal opportunity employer committed to inclusivity regardless of age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. M/D/F/V
At Capri Holdings Limited, we are committed to providing a fair and accessible recruitment process. If you require a reasonable accommodation for the interview or application process, please contact our Talent Acquisition team at
In compliance with certain Pay Transparency laws, employers are required to disclose a salary range. The salary for this position will vary based on role requirements, skill set and years of experience.