ABOUT SAVILLS
Savills is an organization full of extraordinary individuals. Brilliant people who are driven to succeed, hungry to remain at the forefront of their specialties, and eager to propel themselves, our clients, and our business forward. We are one of the preeminent commercial real estate firms with services ranging from tenant representation and project management to workplace strategy and occupant experience - showcasing the breadth and depth of our expertise.
Find your place to thrive
No matter the role you’re in, we all share one purpose: to help people thrive through places and spaces. The DNA ingrained in our business guides us on this mission, shaping the way we behave to deliver the best results. When you join Savills, our ask for you is simple:
Be extraordinary, together.
ABOUT THE ROLE
The Director, Marketing Operations reports to the Senior Director, Corporate Marketing and serves as a hands-on leader across Savills North America’s Corporate and Digital Marketing function. The Director co-leads and executes key marketing initiatives while building the project plans, processes, resources, and operating structure needed to move priorities forward. This is a player-coach role that combines strategic program leadership with direct involvement in the work, particularly across high-priority projects, brand and content programs, marketing tools, and operational initiatives.
As the Senior Director’s primary operating partner, the Director works closely with the Senior Director across the team’s most important initiatives, including website redevelopment projects, global platform and brand programs, new marketing capabilities, and other cross-functional priorities. Working alongside relevant functional experts, the Director brings the structure, coordination, and sustained ownership needed to move complex initiatives forward and deliver results.
The role also leads North American brand operations, supports integrated content and campaign execution, oversees budget management and vendor-supported programs, drives marketing enablement and continuous improvement.
KEY DUTIES & RESPONSIBILITIES
1. Marketing Operations & Strategic Project Management
- Lead project management for significant initiatives such as website redevelopment, major platform launches, brand evolutions, new marketing programs, AI and automation initiatives, and other projects requiring sustained coordination across teams.
- Partner closely with the Senior Director, Corporate Marketing on roadmap planning and major North American, global, and cross-functional initiatives, helping determine how priorities can be effectively scoped, sequenced, resourced, and delivered.
- Coordinate execution across Digital Marketing, Creative Services, Events, Internal Communications, IT, Finance, Operations, global teams, agencies, and other stakeholders, with functional experts leading their respective areas of expertise.
- Maintain momentum across complex initiatives by proactively surfacing risks and resource constraints, facilitating decisions, resolving cross-functional dependencies, and driving accountability for agreed deliverables.
- Partner with the Senior Director to develop clear, executive-level reporting on major initiatives, translating complex project activity, progress, risks, decisions, and recommendations into concise presentations and updates for senior leadership.
- Own and continuously improve marketing intake, workflows, project-management systems, service expectations, playbooks, templates, and documentation to increase efficiency, consistency, and scalability.
- Serve as a trusted day-to-day partner to the Senior Director across long-running strategic initiatives, maintaining continuity, institutional knowledge, decisions, and progress as projects move through multiple phases.
- Conduct post-project reviews and use lessons learned to improve future programs, processes, and ways of working.
2, Brand & Content Operations
- Serve as the senior day-to-day authority for brand application, reviewing brand outputs within established standards and elevating significant positioning, messaging, or brand decisions to the Senior Director.
- Operationalize Savills global brand standards across North America and maintain North America-specific brand guidelines, approved language, templates, assets, brochures, and self-service resources.
- Coordinate global brand updates and North American adaptations, including design, writing, research, photography guidance, and the evolution of PowerPoint, Word, Excel, Canva, and other approved templates.
- Partner with the Senior Director and Marketing Coordinator on priority content and corporate marketing campaigns, helping translate campaign direction into structured plans, timelines, deliverables, channel requirements, and cross-functional workstreams.
- Provide direction to the Marketing Coordinator on branded campaign execution, editorial planning, social programming, content repurposing, employee amplification, and related brand marketing activities.
- Project manage the development of corporate marketing assets with Creative Services, including brochures, advertising, building signage, email signatures, event materials, corporate collateral, campaign creative, and other branded deliverables.
- Lead broker/self-funded advertising workflows, including intake, copy development, Creative Services briefing, approvals, production, and delivery; support broader advertising priorities established with the Senior Director.
- Identify recurring brand and content needs and develop scalable templates, resources, processes, and self-service solutions that improve consistency and reduce unnecessary custom production.
3. Marketing Programs, Budget & Vendor Management
- Lead management of the North American Corporate Marketing budget in partnership with the Senior Director and Finance, including forecasting, invoice and purchase-order processes, monthly reconciliation, variance monitoring, and spend visibility.
- Provide the Senior Director with clear financial visibility and recommendations to support investment, resource allocation, and vendor decisions.
- Manage marketing vendor relationships and day-to-day performance within approved scopes and budgets, while supporting the Senior Director’s overall accountability for strategic agency and vendor relationships.
- Own the branded merchandise program and merchandise store, including vendor management, product and inventory strategy, pricing, approvals, service levels, store improvements, communications, and adoption.
- Own the corporate stationery and printing program, including vendor management, pricing, inventory strategy, ordering processes, service delivery, and program improvements.
- Lead one-off branded orders for offices, brokers/consultants, events, deal recognition, and awards, with routine execution support from the Marketing Coordinator and/or Intern.
- Identify opportunities to improve vendor service, consolidate spend, control costs, automate administrative processes, and strengthen the employee and stakeholder experience.
- Establish consistent processes for vendor engagement, approvals, invoicing, documentation, performance management, and program reporting.
4. Marketing Enablement, Tools & AI
- Lead MarComm onboarding for new employees in partnership with Technology and ensure employees understand approved marketing processes, resources, platforms, and tools.
- Develop and maintain FAQs, guides, training materials, templates, and self-service resources that increase adoption and reduce recurring support needs.
- Own governance and program management for North American brand and marketing-enablement tools, including Canva, Appspace/digital signage, survey platforms, GPTs, Claude-based brand resources, and other evolving self-service tools, directing routine administration and content maintenance through the Marketing Coordinator where appropriate.
- Lead identification, evaluation, and implementation of AI tools and workflow automations that improve marketing-team efficiency, expand broker and CSC self-service capabilities, and reduce manual work.
- Identify opportunities to automate recurring internal marketing processes such as invoice processing, project workflows, content updates, asset creation, reporting, and other administrative activities.
- Evaluate adoption and user feedback and continuously refine tools, training, and support models to increase business value.
5. Measurement, Feedback & Continuous Improvement
- Establish operational measures for major programs and strategic initiatives and provide reporting on budget, roadmap delivery, vendors, program adoption, workload, and execution health.
- Use operational data, stakeholder feedback, project outcomes, and post-project reviews to identify recurring issues and improve processes, programs, tools, and vendor performance.
- Partner with Digital Marketing on campaign and channel performance insights and ensure agreed optimization recommendations are translated into actionable workplans where appropriate.
- Support annual and ongoing planning with operational insights related to resources, capacity, budgets, vendors, tools, and organizational needs.
6. Team & Stakeholder Leadership
- Manage and develop the Marketing Coordinator, providing clear priorities, coaching, feedback, and opportunities for professional growth.
- Build strong working relationships across Digital Marketing, Creative Services, Events, Internal Communications, HR, Finance, IT, Operations, global marketing teams, agencies, and business leadership.
- Facilitate cross-functional alignment, establish accountability, and communicate project status, risks, dependencies, recommendations, and decisions clearly to senior stakeholders.
- Exercise independent judgment in resolving operational issues and determining when decisions require Senior Director or executive involvement.
- Promote a culture of accountability, collaboration, service, continuous improvement, and proactive problem-solving across the marketing function.
QUALIFICATIONS
- 8+ years of progressive experience in marketing operations, brand/corporate marketing, or a related discipline; experience in commercial real estate a strong plus.
- Exceptional project management skills, with demonstrated success leading complex, cross-functional initiatives, managing timelines and dependencies, driving stakeholder accountability, and delivering projects on schedule.
- Strong organizational and problem-solving skills, with the ability to bring structure and momentum to complex or evolving initiatives.
- Experience supporting brand governance, integrated marketing programs, and cross-channel campaign execution in a corporate environment.
- Experience managing marketing budgets, vendors, and operational programs.
- Strong communication and stakeholder-management skills, with the ability to work effectively across senior leadership, functional teams, agencies, and global partners.
- Experience managing and developing junior team members and coordinating work across teams without direct authority.
- Familiarity with marketing technology, AI-enabled tools, and workflow automation, with an interest in identifying practical opportunities to improve efficiency and scalability.
Savills values a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetic information, disability, age, veteran status, or any other protected characteristic. Savills participates in the E-Verify program